Wawa Partners With Philadelphia Eagles Running Back

The retailer and Saquon Barkley teamed up to create a new hoagie this football season.

September 03, 2025

To celebrate the upcoming football season, Wawa partnered with Saquon Barkley, the Philadelphia Eagles running back, to create a brand new hoagie and ad spot.

For the ad spot, Barkley and Wawa surprised fans with hoagies. “Philly fans were told that someone exciting would be dropping by their neighborhood and making a surprise visit with Wawa. Fans were amazed to see Barkley in their homes, where he personally handed out hoagies to delighted fans, showcasing his appreciation for Eagle’s fans heading into the new season,” the retailer said in a press release.

Celebrating his ties to Philadelphia, hoagies and Wawa, Barkley also has launched an exclusive limited-time Wawa hoagie, The Saquon. The Saquon consists of Barkley’s favorite Wawa hoagie order, featuring “oven-roasted turkey, American cheese, lettuce, onions and spicy mustard.” The new offering can be ordered as a hoagie or wrap at all Wawa locations.

“We couldn’t be more excited to be partnering with Saquon Barkley,” said Mary-Rose Hannum, chief food and beverage officer of Wawa. “It’s just one more way to brighten the days of our customers and celebrate the return of the football season with a collaboration that’s sure to make fans smile.”

Last month, Wawa opened its first ever travel center in North Carolina, and announced that it has two other travel centers currently under construction.

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