Starbucks Gets In on the Protein Craze

The coffee QSR will add protein cold foam and lattes to its menu later this month.

September 03, 2025

Starbucks plans to add protein cold foam and protein lattes to its menus in the United States and Canada starting September 29, according to a press release.

The lattes will be made with protein-boosted milk and will have 27 to 36 grams of protein per grande (16 ounce) beverage. The protein cold foam will add about 15 grams of protein per grande to any cold beverage. Iced beverages with protein cold foam will be added to the permanent menu, delivering approximately 19–26 grams protein per grande beverage, the company said.

Starbucks also noted that customers will soon be able to customize with protein-boosted 2% milk on any beverage where milk is part of the recipe like lattes, Iced Shaken Espresso and Coconut Milk Refreshers. 

“As we continue to get back to Starbucks, we’re focused on modernizing our menu with innovative, relevant and hype-worthy products that will resonate with our customers,” said Tressie Lieberman, Starbucks global chief brand officer. “Our new protein beverages tap into the growing consumer demand for protein in an innovative, premium and delicious way that only Starbucks can deliver.” 

The protein cold foam will come in flavors including a new banana flavor, vanilla, sugar-free vanilla, chocolate, matcha, salted caramel and brown sugar, as well as plain protein cold foam. Seasonal flavors will include pumpkin and pecan. 

The new addition to the menu comes as consumers continue to seek protein-packed snacks and meals—according to the 2025 IFIC Food & Health Survey, 70% of Americans say they are trying to consume protein and 8 in 10 Americans say they are prioritizing adding protein to their diet daily, Starbucks said.

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