
The European convenience channel is growing at a rapid pace, with convenience and forecourt stores opening in large numbers throughout the continent. Together, we’ll explore the market trends spurring growth in the region and around the globe. See how retailers are redefining the shopping experience to meet new consumer demand for omnichannel experiences, hard discounts, food-to-go and food-for-later meal options. You’ll be immersed in the insights and strategies that can help your teams excel and reimagine your operations.
The 2025 NACS Convenience Summit Europe program and the NACS Convenience Retail Awards Europe ceremony will be held at:
Copenhagen Marriott Hotel
Kalvebod Brygge 5, Copenhagen, Denmark, 1560
Hotel Gallery
- 150+ senior leader delegates from 20+ countries
- Thought-provoking speakers and panelists
- Progressive convenience stores and petrol stations on expert-led retail tours
- Thought Leadership: Discover new ideas, products and solutions that are addressing the challenges and opportunities of today and the future.
- Strategic Relationships: No other convenience industry event brings together leaders in store operations, marketing innovation, retail design, fuel delivery and other key performance retail areas. Meet leaders who can make a difference to your business and career.
- Immersive Learning: Hear retailer case studies and success stories that showcase innovative convenience retail solutions. Exchange ideas and create relationships through casual and facilitated conversations with the best and brightest minds in our industry.
- Awards Gala and Dinner: See which retailers will be recognized for their outstanding achievements in the European convenience industry. Congratulate each winner, watch their award submission videos and celebrate their success at the NACS Convenience Retail Awards Europe Gala and Dinner.
- CEOs
- Presidents
- Executive Vice Presidents of Sales
- Heads of Marketing & Sales
- Heads of Retail Operations
View
who attended the 2024 event in Barcelona.
- Albert Heijn New Markets (The Netherlands)
- Carrefour
- 7-Eleven
- Circle K Europe
- Maxol (Ireland)
- Migrolino (Switzerland)
- Opet Petroleum
- PKN Orlen
- Reitan Convenience AS Scandinavia & The Baltics
- Repsol (Spain)
- Total
- And more…

For general event inquiries, please contact:
Melissa Paul
Meetings & Events Manager, NACS
mpaul@convenience.org
+1 703-518-4208
A limited number of small exhibit stands may be available for this event. For more information, contact Jeff McQuilkin, Director Exhibit Sales & Services at jmcquilkin@convenience.org.
*Please note these timings are not final and subject to change*
Download Agenda (PDF)
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7:30 – 17:00
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Registration Open
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8:30 – 8:45
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Welcome
Mark Wohltmann, Director, NACS Global
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8:45 – 9:15
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Market and Channel Development in Europe
Vincent Cornu, Retail Services Leader, France, and A3 Distributing Managing Director, NielsenIQ
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9:15 – 9:45
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Store Tour Briefing
Mark Wohltmann, Director, NACS Global
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10:00 – 13:00
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Ideas 2 Go – Copenhagen, Bus & Walking Tour
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13:00 – 13:45
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Lunch
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13:45 – 14:00
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Store Tour Debrief
Mark Wohltmann, Director, NACS Global
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14:00 – 14:45
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Global Strategic Industry Issues
Henry Armour, President & CEO, NACS
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14:45 – 15:30
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Private Labels in Convenience Retailing! From Growth to Transformation
Ananda Roy, SVP, Thought Leadership, Circana
Circana examines the transformation of Private Labels in European convenience and forecourt retailing on 6 key dimensions; and illuminates future drivers of demand.
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15:30 – 16:00
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Networking Break
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16:00 – 16:45
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Cyber Security: A Guide to Ransomware Mitigation and Resilience
James Tasnadi, Head of Cyber and Tech, Lockton
This presentation will provide an overview of the cyber threats facing convenience retail companies, with a focus on ransomware attacks. The tactics used by cyber attackers to infiltrate systems will be explored as will the severe consequences of malware, including the rise of double extortion ransomware. The session will conclude with actionable recommendations for mitigating ransomware risks, enhancing resilience against such threats, and accelerating convenience retailers' preparation for defending against and recovering from cyberattacks.
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16:45 – 17:30
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How to Innovate: Tapping Into Start-Ups
Jesper Østergaard, CEO, Reitan Convenience (7 Eleven) Denmark
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17:30 – 18:00
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Networking Break
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18:00 – 19:30
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Welcome Reception
Copenhagen Opera House
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19:30
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Self-organized Dinners
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7:30 – 17:00
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Registration Open
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8:30 – 9:45
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Store Tour Briefing
Mark Wohltmann, Director, NACS Global
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10:00 – 13:00
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Ideas 2 Go – Copenhagen, Bus & Walking Tour
Which strategic issues are impacting our industry? Which countries or regions are the challenges and opportunities most mature, and what can we learn from them? Armour will reveal the latest NACS Global Issues Survey results and connect global developments with the status of each region for an outlook on what European retailers should focus on.
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13:00 – 13:45
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Lunch
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13:45 – 14:00
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Store Tour Debrief
Mark Wohltmann, Director, NACS Global
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14:00 – 14:45
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EV Charging: How Charging Consumers Really Behave
Mike Matheis, Global Industry Association, Civic and Economic Organization Lead, Oliver Wyman
Héloïse de Paulou Massat, Principal, Oliver Wyman
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14:45 – 15:30
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Retailer Case Study
Maite de la Arena, Executive Director B2C, YPF Argentina
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15:30 – 16:00
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Networking Break
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16:00 – 16:45
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Retailer Case Study - Trolley
Peter Gabra, Managing Director, Trolley Convenience Kuwait
What began decades ago as a simple scratch card has evolved into loyalty programs that are digitalized, multi-platform and fully connected. Although today’s retail loyalty programs are more than discounts and rebates, some retailers may not be taking advantage of truly offering loyalty. Oliver Wyman will share exclusive research on where these programs took a wrong turn and how retailers can reboot their programs into what customers are looking for.
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16:45 – 17:30
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Beyond the Hype: Delivering Value with AI in Fuels & Convenience
Brian Gray, Global Mobility Retail Lead, Accenture
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17:30 – 18:45
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Networking Break
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18:45 – 19:45
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NACS Convenience Retail Awards Europe: Reception
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19:45 – 22:30
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NACS Convenience Retail Awards Europe: Ceremony & Dinner
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8:00 – 13:00
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Registration Open
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9:00 – 9:15
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Welcome
Mark Wohltmann, Director, NACS Global
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9:15 – 10:00
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Interview with the 2025 NACS Industry Leader of the Year
Henry Armour, President & CEO, NACS
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10:00 – 10:45
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Retailer Case Study - Circle K Europe
Hans-Olav Høidahl, Executive Vice President, Operations Europe, Circle K
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10:45 – 11:15
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Networking Break
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11:15 – 12:00
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Generational Consumers: What's Old is New Again - Gen X Spending Drivers
Virginia Garavaglia, W. Europe Marketing Leader, NIQ
Wolfgang Fengler, CEO, WDL
Generation X, often overshadowed in the media by both their predecessors and younger counterparts, are emerging as a formidable force in consumer spending. The X-factor – Understanding the power of the forgotten generation Everyone talks about Gen Z and Millennials because they are driving new consumer trends. There is also a lot of talk about Baby Boomers. Their impeding retirement and longevity will reshape global consumer demand for healthcare and leisure. However, few focus on Gen X even though they are currently the largest spenders in the world and will remain so for the next decade.
Based on his extensive research, Munford will share insights on the current electric vehicle landscape from a consumer’s perspective. We’ll look at data that suggests how current consumer behaviour can lend to an overall outlook on the near- and mid-term future across different European regions.
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12:00 – 12:45
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What We Have Seen, What We Have Learned
Henry Armour, President & CEO, NACS
Biofuels are a complex growth engine for decarbonizing the transportation sector that are required to cover multiple feedstocks, processing routes, and end products. Additionally, eFuels will play a role in supplying low carbon intensity transportation fuels. Hear about the opportunities and challenges associated with the commercial implementation of these fuels and the implications for convenience retailers.
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12:45 – 13:00
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Store Tour Briefing, Final Remarks, & 2026 Teaser
Mark Wohltmann, Director, NACS Global
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13:00 – 13:45
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Lunch
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13:45 – 17:00
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Ideas 2 Go – Copenhagen, Walking Tour
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17:00 – 18:30
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Networking Reception
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18:30
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Self-organized Dinners
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7:00 – 10:00
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EMEA Committee Meeting
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For inquiries on the event agenda, please contact:
Mark Wohltmann
Director of NACS Global
mwohltmann@convenience.org
+1 703.518.4284
For general event inquiries, please contact:
Melissa Paul
Meetings and Events Manager
mpaul@convenience.org
+1 703.518.4208
Show Bio...
Executive with local and international experience leading CPG businesses for 21 years in Procter & Gamble multinational company in Argentina and Chile. Then joined YPF 7 years ago with the objective of building Full Convenience store franchise across the country. She led a multi-functional team to design the franchise strategy, brand positioning and go-to market plan, growing from 340 stores to more than 1000 and consolidating as the #1coffee seller in the country. Currently leads the largest gas station chain in Argentina with 1680 stations, leadership market position with 56% market share and generating more than 1.2 million consumer contacts a day.
Maite celebrated 30 years of marriage this year and has, together with Marcos, 3 kids who work and study in Argentina. She loves skiing, cooking and spending time with family and friends.
Show Bio...
Henry Armour is the president and CEO of NACS. He grew up working in his family’s retail businesses, Armour Oil Company, rising to the position of vice president and COO in 1977. In 1980, he joined The Standard Oil Company of Ohio, where he served as manager of development strategies. He later founded West Star Corporation, which grew to include 59 NOW! convenience stores, truck stops and quick-service restaurants in the Pacific Northwest until he sold the company in 2004. In 1988, Armour founded Epoch Corporation, which operated retail enterprises in California.
He became president and CEO of NACS in July 2005, having also served as the association’s chairman in 2002 and 2003. Armour earned a BA in economics from Stanford University, an MSc in economics from the London School of Economics, and an MBA and PhD in economics from Stanford University.
Show Bio...
Vincent is French, he graduated from Neoma Business school BBA (CESEM) and Middlesex University in the UK in Business Administration.
Vincent has over 20 years experience working in big and small data to support FMCG industry players build strategies for growth. He has been based in the UK, France, Vietnam, and Dubai leading European and global.
Vincent did manage the Assortment Practice Area in Europe working with retailers and manufacturers, using data and econometric techniques to select the most appropriate assortment in store to generate Growth for the category.
Before joining the regional team in Dubai, Vincent lead the Retailer services team in France working closely with retailers on developing traffic in store, generating more revenue and profit through activating the right levers at store level. A big part of the job was dedicated to monetizing the retailer data to generate growth.
Vincent is back in France since August 2024 managing both Tech & Durables and FMCG retailer services teams and he is also the managing director of a3 Distrib a NIQ subsidiary.
Show Bio...
Dr. Wolfgang Fengler is the Co-Founder and CEO of World Data Lab. At TEDx Vienna in November 2014, Wolfgang launched his first data machine population.io, which was endorsed by Bill Gates. Aftershock (2020) featured him as one of the world’s 100 leading futurists and the German weekly DER SPIEGEL called him a “big data virtuoso”. His work has been covered by the FT, ECONOMIST, BBC, CNN and CNBC. Wolfgang spent more than 23 years in leading positions with the World Bank during which he lived in the USA, Asia, Africa, and Europe. Previously, he was the CEO of Africa Consulting, LLC, and a Fellow at the Research Institute for International Relations. He received his PhD from the University of Hamburg (Germany).
Show Bio...
Brian is a Managing Director and currently leads Accenture’s Global and North America Fuels & Convenience Retail practice. He has spent the last 19 years working with 20+ fuels and convenience retailers around the world. Brian is passionate in helping to drive innovation throughout the business and ultimately setting clients up to capitalize on future trends. His experience stretches across customer experience, mobility, AI / GenAI, analytics, loyalty, retail site systems, payments, M&A, and large-scale complex deployments – spanning all channels of trade including Company Owned & Operated, Branded Wholesalers, Dealer, and Franchisee models.
Brian holds a degree from the Kelley School of Business, Indiana University, Bloomington and is a certified Program Management Professional (PMP).
Brian is married to his wife of 15 years, Emily, with two children, Abby (13) and Connor (9) – with his lovely dog Randall. He enjoys playing golf, racquetball, and basketball!
Show Bio...
Hans-Olav Høidahl was appointed Executive Vice-President, Operations Europe in May 2019. He joined Couche-Tard in June 2012 when it acquired Statoil Fuel & Retail ASA, and has held the position of Executive Vice-President, Scandinavia since October 2010. He was formerly Vice President for Energy Europe in the Statoil Group since 2006.
Hans-Olav joined Statoil Fuel & Retail ASA in 1992 and has held a variety of positions including director for customer service in Norway, manager for regional sales in Scandinavia, sales director for Norway, country manager for energy in Norway and Vice President for energy operations.
In his spare time, Hans-Olav spends time in the Norwegian mountains hiking and cross country- and randonée skiing (alpine touring) during winter.
Show Bio...
Héloïse is a principal in Oliver Wyman’s Energy and Natural Resources Practice in Paris, where she supports clients in getting ready for a sustainable future, leading projects focused on electric vehicle charging, biofuels, and electrification space.
In this capacity, she helps clients in the Energy and Industrials space in developing and implementing their strategies. She also works closely with Private Equity players in identifying and assessing targets in the Energy and Infrastructure space. Having worked on both sides of the Atlantic, she likes to bring a dual perspective to the problems she tackles.
Her interest in energy and sustainability started early, with her first university project focusing on the energy losses of flywheels. Since then, she has gradually built an expertise in the broad Energy and Industrials space, working for utilities, chemicals manufacturers, and industrials over the past 7 years.
Show Bio...
Ananda Roy engages executive leaders at the world’s largest Consumer Brands & Retailers on strategic drivers of growth in the Consumer Goods category. With a strong commercial mindset, his mission is to leverage Circana’s extensive data and analytics capabilities and a team of subject matter experts to accelerate client growth. His focus is marketing strategy development & execution, the application of analytics on strategic drivers of growth, optimisation and effectiveness.
Roy is passionate about building high performance teams, mentoring leaders and fostering a culture of empowered, evidence-based thought leadership in the CPG category. He has been an executive sponsor of Circana’s DEI BRGs from its inception.
Roy is the author of several reports in Circana’s European CPG thought leadership calendar. Among the most widely circulated studies are Europe’s Innovation Pacesetters©, Sustainability Matters: No Plan B, Private Labels: Hiding in Plain Sight; and Demand Signals© which is Circana’s bi-annual consumer goods category review. He is a regional editor of a range of sectoral or client-specific studies on growth topics working with Circana’s sectoral and solution experts.
As a recognized industry thought leader, Roy is a frequent speaker at industry events, and has delivered opening keynote addresses at several global Food & Beverage conferences. He is invited to moderate Strategy Away Days and Conferences. His perspective is frequently featured on the BBC TV & Radio, SKY & CNBC networks, in The Financial Times of London, Le Figaro, El Pais, Bloomberg, Reuters, Marketing Week and leading trade media outlets such as The Grocer, ESM and others.
Before joining the company in 2021, Roy has held various strategy development & commercial leadership positions in FTSE-25 CPG firms, in Management Consulting and Research, and in his early career at two global advertising networks.
Roy has a Masters in Business Administration (Warwick) and executive qualifications in Leadership, Innovation and Advanced Analytics from the Harvard Business School, London Business School and Cambridge University. He is based in the United Kingdom.
Show Bio...
James has more than 13 years’ experience within the insurance industry working across the Nordics countries. Being a project- and risk manager and later specialized cyber and Tech E&O underwriter by background, he has extensive knowledge and understanding of IT risk management, as well as hands-on technical experience with assessment of cyber- and professional indemnity exposure.
James has delivered tailor made Cyber- and Tech E&O insurance solutions to some of the largest Nordics entities in a wide range of industries, including banking, manufacturing, telecom, pharma, retail, and IT & professional services. His background working on large IT transition projects and a strong technical understanding of IT security and cyber exposures has allowed James to guide clients in the procurement and optimizing of complex cyber insurance solutions. After 13 years in the industry James has also built a strong network within the cyber field across the Nordic markets as well as UK.
Show Bio...
In his current role, Mark Wohltmann is responsible for the strategic development of NACS Global, the exclusive, worldwide network, supporting its members’ businesses and their careers within the convenience- and fuel-retailing industry.
Mark has more than 20 years of experience in research & consulting, with a focus on FMCG/CPG and Retail. Prior to joining NACS in late 2016 Mark worked in Strategic Product Development with the Nielsen Company in Europe, developing solutions for clients from the Convenience Retail, HoReCa, eCommerce and Tobacco industry. Prior to this Mark worked with the start-up USP Market Intelligence, setting up Germany's largest convenience retail panel, as well as with Combera (Advantage Smollan), developing Marketing- and sales strategies for FMCG companies, entering the convenience retail sector.
Mark started his career in the advertising industry, focusing on trade marketing and sales advertising in impulse retail channels, working with Dorland in Berlin and with Grey and BBDO in Duesseldorf after studying business administration at the University of Siegen and being trained in advertising consulting.
Registration for the 2025 NACS Convenience Summit Europe is now open!
Registration Pricing:
Early Bird Rate - €1995 (until March 31, 2025)
Regular Rate - €2295 (starting April 1, 2025)
Register Now
View who attended the 2024 event in Barcelona.
Your full registration will include:
- Access to all store tours, presentations, lunches, and receptions
- A ticket to the 2025 NACS Convenience Retails Awards Europe, where we’ll celebrate award-winning solutions and meet the people who made them happen
- Access to best-in-class strategies that are all focused on unlocking growth
- Dynamic conversations and renewed strategic connections with 175+ senior leader delegates from 25+ countries
- A first look at innovations in store design and robust technology solutions
Registration cancellations must be emailed to Melissa Paul. All cancellations received on or before Friday, May 9, 2025 will be assessed a €135 administrative fee. After May 9, the full amount of the registration fee will be forfeited. Transfer of registration to another person within your company for the same event can be done at any time without penalty.
Any public space where other people are present holds an inherent risk of exposure to COVID-19 and other communicable diseases. By attending this event,I agree to voluntarily assume all risk related to exposure and agree to not hold NACS or any of their affiliates including partners and sponsors, directors, officers, employees, agents, contractors, volunteers, or sponsored venues liable for illness. I willtake necessary precautions while at the event as recommended at that time by the Danish Department of Health. I agree to not attend any NACS event if I feel ill or had recent exposure to a COVID-19 case.
Event Registration: Melissa Paul, mpaul@convenience.org
Global Supplier Council: Leigh Walls, lwalls@convenience.org

For more than a decade, the NACS Convenience Summit Europe has proudly hosted the NACS Convenience Retail Awards Europe. This prestigious competition recognizes outstanding achievements in the European retail communities. The awards—judged by the pillars of the convenience industry—provide one of the greatest benchmarks of global convenience retailing excellence. Winners are selected in four categories:
- NACS Convenience Retailer of the Year
- NACS Convenience Industry Leader of the Year
- NACS Convenience Retail Sustainability Award
- NACS Convenience Retail Technology Award
Learn more about the Awards and Entry Requirements.
Award submission for 2025 has closed.
NACS Convenience Retailer of the Year Europe
SuperValu Portstewart | NORTHERN IRELAND
In partnership with 
NACS Convenience Industry Leader of the Year Europe
Brian Donaldson, CEO, Maxol
NACS Convenience Retail Sustainability Award Europe
BWG Foods | IRELAND
In partnership with 
NACS Convenience Retail Technology Award Europe
Q1 | GERMANY
In partnership with 
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2024 NACS Convenience Retail Awards Europe
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2024 NACS Convenience Industry Leader of the Year Europe - Brian Donaldson, CEO, Maxol
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2024 NACS Convenience Industry Leader of the Year Europe Brian Donaldson With NACS CEO Henry Armour and 2023 Winner
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2024 NACS Convenience Retailer of the Year Europe Winner - SuperValu Portstewart | NORTHERN IRELAND
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2024 NACS Convenience Retail Sustainability Award Europe Winner - BWG Foods | IRELAND
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2024 NACS Convenience Retail Technology Award Europe Winner - Q1 | GERMANY
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*Travel and hotel not included in Summit registration rate. Visit www.xe.com for the latest exchange rate information.
Attendees must book their own hotel accommodations. Cost of accommodations are not included in the event registration fee. A group/event discounted rate is available until May 5, 2025.
The 2025 NACS Convenience Summit Europe program and NACS European Convenience Retail Awards ceremony will be held at:
Copenhagen Marriott Hotel
Kalvebod Brygge 5, Copenhagen, Denmark, 1560
Group Rate: DKK 2395 (single)/night; DKK 2595 (double)/night
Room rate is inclusive of a complimentary breakfast and 25% VAT.
Book Your Accomodations
Attendees must book their own flight accommodations. Cost of flights are not included in the event registration fee.
Copenhagen Airport (CPH)
- 12.7 km / 7.8 miles from hotel
The following ground transportation is included in your registration fee (if applicable).
- All necessary transportation for the scheduled Bus Store Tours
All other transfers must be arranged by the attendees and are not included in the registration fee.
Connection from CPH to Copenhagen Marriott Hotel
- Approximately 15 Minutes by Taxi
For questions regarding hotel or travel accommodations, please contact
Melissa Paul
Meetings & Events Manager, NACS
mpaul@convenience.org
+1 703-518-4208
The NACS Convenience Summit Europe is proud to partner with industry suppliers for this global event. Opportunities for company/brand visibility and connections vary.
Our thanks to the 2025 NACS Convenience Summit Europe Partners:

NACS Convenience Retail Sustainability Award

NACS Convenience Retail Technology Award

NACS Convenience Retailer of the Year





2025 partner opportunities are still available for Copenhagen, Denmark.
For partnership inquiries, please contact:
Leigh Walls
Director, Supplier Relations
lwalls@convenience.org
See why leading convenience and fuel retail brands around the globe attend the NACS Convenience Summit Europe. If you want to see the future of convenience, then there’s no other event like this.
Enjoy these photos from the 2023 NACS Convenience Summit Europe in Dublin!
Picture yourself here in 2024. Register now.
Summit Program
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