NACS Certified Convenience Advanced Category Management (CCACM)
The curriculum includes three modules tailored to the needs of convenience retailers and supply partners. Topics include:
- Assortment Analysis: This module teaches advanced skills of assortment analytics. Mangers at this level will demonstrate the ability to integrate different data and software resources in order to create the appropriate assortment recommendations, including connectivity with space planning software solutions in order to create multiple "what if" scenarios.
- Space Management: This module teaches managers how to strategically manage shelf space and provide effective recommendations to optimize space productivity. Managers at this level will understand the key metrics used to measure shelf productivity as well as inventory hurdles that are often required.
- Understanding Shopper Behavior: This module teaches managers how to better understand shopper behavior through various data and tracking sources. Managers at this level will be able to use consumer data such as household panel data to understand consumer and shopper behavior within the category and thereby identify opportunities to improve category performance.
The course will benefit all roles and responsibilities in the convenience channel including category managers for both retailers and suppliers, supply chain managers, merchandisers, planogram advisors and marketing executives. Whether a national, regional or local chain, experienced convenience store professionals will better understand the profit opportunities that come with effective category management.
Each online module can be completed in less than an hour and participants can earn the Advanced Convenience Category Manager designation by successfully completing the online certification exam*.
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