NACS | Impact 21 Certified Convenience Advanced Category Management Curriculum
Earn your NACS / Impact 21 Certified Convenience Advanced Category Manager certification (CCACM) through the completion of this newly enhanced and updated curriculum. Comprised of key strategic planning and analytical skill-building programs, the curriculum has been uniquely tailored for experienced category management and merchandising professionals from retailers and suppliers in the convenience and fueling retailing channel.
With the addition of two new modules and significant updates to the original ones, the new CCACM curriculum offers even greater benefits for your business. Learn how to develop a holistic brand strategy and identify points of differentiation for your brand. Discover how to integrate consumer shopping behavior to create winning assortment and space strategies. A deep dive into price elasticity modeling and behavioral economic principles will guide you on how to optimize price, promotions, and overall profitability.
The new CCACM Curriculum is comprised of the following modules:
- Building a Brand Strategy (NEW): Define a holistic brand strategy and develop points of differentiation that resonate with customers and translate to additional category sales and profits.
- Understanding Shopper-Category Insights (Updated): Utilize a broad set of consumer data from loyalty, manufacturer, and syndicated sources to better understand shopper behavior and optimize category performance.
- The Art and Science Behind Price & Promo (NEW): Optimize your price and promotional strategies thru a deeper understanding of category roles and strategies, elasticity modeling, comprehensive analysis, and behavioral economic theories.
- Optimizing Space & Assortment (Updated): Improve your space and assortment planning strategies by incorporating the right set of data, utilizing productivity and placement fundamentals, and ensuring a sound execution and analytical review process.
This curriculum and certification offer benefits for merchandising roles in the convenience channel, including category managers for both retailers and suppliers, supply chain managers, merchandisers, planogram advisors. and marketing executives. Whether a national, regional, or local chain, experienced convenience store professionals will better understand the profit opportunities that come with effective category management.
Each online module can be completed in less than an hour and participants can earn the Certified Convenience Advanced Category Manager designation (CCACM) by successfully passing the knowledge checks included within the program.
Get started working toward your CCACM certification or purchase a module to enhance your skills.
List Price: $1599.00/$400 per module
NACS Members: $999.00/$300 per module