Cenex, the energy brand of CHS Inc., launched its new multi-channel brand campaign, “Here for What’s Ahead,” the retailer said in a press release sent to NACS.
“The campaign reinforces Cenex’s commitment to anticipating customer needs, while delivering dependable energy solutions and convenience offerings that keep people moving ahead,” Cenex said.
The campaign includes a commercial that aired in select regions during the Big Game. It introduces Ruby, a character who “embodies the trusted and optimistic spirit of Cenex.”
Cenex said Ruby represents qualities that make Cenex a reliable partner for customers everywhere. Her presence “reinforces the brand’s promise to anticipate needs and keeps people moving forward with confidence.”
“The campaign underscores Cenex’s role in supporting a variety of industries by delivering advanced energy solutions that keep agriculture, fleet and construction operations moving forward. From premium fuels to high-performance lubricants and propane, Cenex helps businesses stay productive, efficient and ready for what’s next,” the retailer said.
“Cenex is proud to be a reliable partner for communities and businesses,” said Erin Wroge, senior director of energy marketing at CHS Inc. “This campaign reflects our forward-thinking approach and our promise to prepare customers for what’s ahead. We’re excited to bring that promise to life through our brand character, Ruby.”
Cenex said “Here for What’s Ahead” will appear across TV, radio, social media, digital, out-of-home marketing and various other channels.
Read more about Cenex in the June 2025 issue of NACS Magazine story “Fueling Local Communities.”