Registration for the 2025 NACS Convenience Summit Asia is now open! Register now
Looking to stay ahead of the curve in convenience retail? NACS Convenience Summit Asia is the only place where you can see what future disruptions are taking place today. Every year, the attendees from across the globe meet in the epicenter of retail disruption and innovation—Asia—for an immersive look into the future of convenience retailing. Gather in-person with senior-level convenience and fuel executives to unlock exclusive networking opportunities, stay up-to-date with the latest industry advancements, and experience interactive store tours of some of Asia’s most iconic brands. No other convenience retail summit helps you uncover unique perspectives, drive value for your organization and build strategic relationships in Asia.
- Thought Leadership – Discover new ideas, products and solutions that are addressing the challenges and opportunities of today, tomorrow and 10-20 years into the future.
- Strategic Relationships – No other convenience industry event brings together leaders in store operations, marketing innovation, retail design, fuel delivery and other key performance retail areas. Meet leaders who can make a difference to your business and career in a face-to-face setting.
- Immersive Learning – On the heels of a disruptive 2+ years, hear retailer case studies, success stories and best practices that will help you benchmark your business for today and tomorrow. Exchange best practices and form deep collaborations through casual and facilitated conversations with the best and brightest minds in our industry.
- CEOs
- Presidents
- Executive Vice Presidents of Sales
- Heads of Marketing & Sales
- Heads of Retail Operations
View
who attended the 2024 event in Seoul.
- 24Seven Retail Stores
- 7-Eleven
- Circle K
- Northern Star Energy
- PetroChina
- Petronas
- Secoma Co., Ltd.
- Shahin Enterprises
- Shell International Petroleum Company Limited
- And more
![CSA-quote.jpg CSA-quote.jpg](/getattachment/events/GlobalEvents/Convenience-Summit-Asia/CSA-quote.jpg)
For general event inquiries, please contact:
Melissa Paul
Meetings and Events Manager
mpaul@convenience.org
+1 703.518.4208
*Please note these timings are not final and subject to change*
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7:30 AM – 5:00 PM
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Registration Open
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8:30 AM - 8:45 AM
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Welcome
Mark Wohltmann, Director, NACS Global
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8:45 AM - 9:15 AM
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Asia: The Market, The Consumer, and The Emerging Tends in 2025
Eelco Modderman, NIQ
The presentation will give an overview of the Asian market, by format, diving into shopping behaviours and trends across the region. We will then dive into the implications for the convenience channel across the region and the impact of emerging trends in the broader market.
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9:15 AM - 9:45 AM
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Store Tour Briefing
Mark Wohltmann, Director, NACS Global
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10:00 AM - 1:00 PM
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Ideas 2 Go – Tokyo – Metro & Walking Tour
Expect moderate walking time. Wear comfortable shoes and warm outerwear.
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1:00 PM - 1:45 PM
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Lunch
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1:45 PM - 2:00 PM
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Store Tour Debrief
Mark Wohltmann, Director, NACS Global
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2:00 PM - 2:45 PM
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Global Strategic Industry Issues
Henry Armour, President & CEO, NACS
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2:45 PM -3:30 PM
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Transforming Convenience Retail: Best Practices for Smart Store Success
Eugene Paik, SVP, SoluM
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3:30 PM - 4:00 PM
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Networking Break
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4:00 PM - 4:45 PM
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Private Label Strategies
Circana
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4:45 PM - 5:30 PM
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Retailer Case Study
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5:30 PM - 7:00 PM
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Welcome Reception
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7:00 PM
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Self-organized Dinners
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7:30 AM – 5:00 PM
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Registration Open
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8:30 AM - 8:45 AM
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Store Tour Briefing
Mark Wohltmann, Director, NACS Global
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9:00 AM - 1:00 PM
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Ideas 2 Go – Tokyo – Metro & Walking Tour
Expect moderate walking time. Wear comfortable shoes and warm outerwear.
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1:00 PM - 1:45 PM
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Lunch
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1:45 PM - 2:00 PM
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Store Tour Debrief
Mark Wohltmann, Director, NACS Global
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2:00 PM - 2:45 PM
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Winning with EV Drivers: Creating a Compelling & Differentiated Offer
Heloise De Paulou, Oliver Wyman
EV charging can add new revenue streams and increase site resilience for fuels and convenience players. However, competition to win with EV drivers is fierce, and the spectrum of players trying to compete is broad; supermarkets, automakers, utilities, hotels are all building networks, not to mention the growing availability of home and workplace charging. This presentation focuses on actionable strategies to differentiate an EV charging offer, backed by rich global survey data on EV driver preferences and trade-offs. From site amenities and pricing to convenience and brand experience, discover how to make your charging network a preferred destination for EV drivers — and win in a crowded, fast-evolving market
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2:45 PM - 3:30 PM
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Cyber Security: A Guide to Ransomware Mitigation and Resilience
Lockton
This presentation will provide an overview of the cyber threats facing convenience retail companies, with a focus on ransomware attacks. The tactics used by cyber attackers to infiltrate systems will be explored as will the severe consequences of malware, including the rise of double extortion ransomware. The session will conclude with actionable recommendations for mitigating ransomware risks, enhancing resilience against such threats, and accelerating convenience retailers' preparation for defending against and recovering from cyberattacks.
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3:30 PM - 4:00 PM
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Networking Break
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4:00 PM - 4:45 PM
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Retailer Case Study - Fook Convenience
Zhang Li, Chairman & CEO, Fook China
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4:45 PM - 5:30 PM
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Beyond the Hype: Delivering Value with AI in Fuels & Convenience
Brian Gray, Global Mobility Retail Lead, Accenture
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5:30 PM - 6:45 PM
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Networking Break
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6:45 PM - 7:45 PM
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NACS Convenience Retail Awards Asia-Pacific: Reception
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7:45 PM - 10:30 PM
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NACS Convenience Retail Awards Asia-Pacific: Ceremony & Dinner
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8:00 AM – 1:00 PM
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Registration Open
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9:00 AM - 9:15 AM
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Welcome
Mark Wohltmann, Director, NACS Global
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9:15 AM - 10:00 AM
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Interview with the 2025 NACS Industry Leader of the Year
Henry Armour, President & CEO, NACS
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10:00 AM - 10:45 AM
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Retailer Case Study
Michael Mueller, CEO, Valora Group Switzerland
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10:45 AM - 11:15 AM
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Networking Break
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11:15 AM - 12:00 PM
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Wealth & Health: Challenges and Opportunities in Asia Pacific Today…and in the Future
Eelco Modderman, MD Global Customer Organization APAC, NIQ
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12:00 PM - 12:45 PM
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What We Have Seen, What We Have Learned
Henry Armour, President & CEO, NACS
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12:45 PM - 1:00 PM
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Store Tour Briefing, Final Remarks & 2026 Teaser
Mark Wohltmann, Director, NACS Global
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1:00 PM - 1:45 PM
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Lunch
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1:45 PM - 5:00 PM
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Ideas 2 Go - Tokyo, Walking Tour
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5:00 PM - 6:30 PM
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Networking Reception
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6:30 PM
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Self-organized Dinners
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7:00 AM – 10:00 AM
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APAC Committee Meeting
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For inquiries on the event agenda, please contact:
Mark Wohltmann
Director of NACS Global
mwohltmann@convenience.org
+1 703.518.4284
For general event inquiries, please contact:
Melissa Paul
Meetings and Events Manager
mpaul@convenience.org
+1 703.518.4208
Show Bio...
Pablo Andonie comes from a business family in Honduras—his grandfather was founder and leader of a corporate group called Grupo Mandofer. Andonie began working in the family business in 1998, starting from the bottom working his way up for 15 years. In 2012, Andonie and his wife left Honduras to start their own business, AMPM, in Nicaragua. Andonie also led the purchase of one of his family's companies, INFARMA, in Honduras. Andonie studied industrial engineering at UNITEC Honduras and earned an MBA in finance from ADEN Business School. Andonie and his wife, María Lissette Castellón, have a daughter and a son.
Show Bio...
Henry Armour is the president and CEO of NACS. He grew up working in his family’s retail businesses, Armour Oil Company, rising to the position of vice president and COO in 1977. In 1980, he joined The Standard Oil Company of Ohio, where he served as manager of development strategies. He later founded West Star Corporation, which grew to include 59 NOW! convenience stores, truck stops and quick-service restaurants in the Pacific Northwest until he sold the company in 2004. In 1988, Armour founded Epoch Corporation, which operated retail enterprises in California.
He became president and CEO of NACS in July 2005, having also served as the association’s chairman in 2002 and 2003. Armour earned a BA in economics from Stanford University, an MSc in economics from the London School of Economics, and an MBA and PhD in economics from Stanford University.
Show Bio...
Dae Ryun Chang is a Leading Professor at SUNY Korea. He spent 35 years as Professor of Marketing at Yonsei School of Business. He received his Doctorate from Harvard University, his MBA from Columbia University, and his BCom from the University of British Columbia. A former Dean of the Graduate School of International Studies at Yonsei University, he has held visiting faculty appointments at Helsinki School of Economics, Hong Kong University of Science & Technology, Australian National University, Singapore Management University, Nanyang Technology University, and was a Visiting Scholar at Columbia University, University of Vienna and University of St. Andrews. His research interests lie in integrated brand communication including film narrative effects, and corporate social responsibility, with publications in Management Science, Journal of Marketing, Psychology & Marketing, the Journal of Product Innovation Management, and Journal of Business Research. He has developed 7 Massive Online Open Courses on the Coursera Platform with over 70,000 learners. As part of his interdisciplinary research, he also makes narrative and documentary shorts that have been screened at international film festivals.
Show Bio...
As Global CMO & SVP for Shell Global Mobility business, Carol responsible for Shell’s Mobility products, services, campaigns, digital solutions and analytics, E-mobility and low carbon fuels, and importantly elevating customer experiences for 30 million+ customer daily across 46,000 retail sites over 80 countries. This makes Shell the number one Mobility retailers in the world. Carol also hold the position as Chairman of board Shell Brands international, and non executive director of Shell Downstream JV in Turkey. Her vision is to delight the customers, grow brand and develop innovative mobility solutions to drive sustainable growth TODAY & TOMORROW. Carol has had rich global career, worked and lived in China, Canada, USA, Singapore and UK. And have led very sizable global multi culture organization. Before joining Shell, Carol enjoyed 20 years of a successful international career at P&G marketing where she led four billion dollar brands and high performance teams across 4 global business units. Carol is an ambassador for gender equality, striving for a more balanced future where women have the same opportunities and influence as their male colleagues. Carol is also passionate about building, developing and empowering people to reach their full potential!
Show Bio...
Tom Fleming is a partner at Oliver Wyman (OW), specializing in retail and travel loyalty. Tom has spent 10 years at OW working on a broad spectrum of loyalty topics, including; program (re)design, transfer pricing and economics, credit card strategy, partnership negotiations, program spinoffs and merges. Tom has global loyalty experience working with leading convenience and fuels retailers, grocers, airlines and hotel chains.
Show Bio...
Brian is a Managing Director and currently leads Accenture’s Global and North America Fuels & Convenience Retail practice. He has spent the last 19 years working with 20+ fuels and convenience retailers around the world. Brian is passionate in helping to drive innovation throughout the business and ultimately setting clients up to capitalize on future trends. His experience stretches across customer experience, mobility, AI / GenAI, analytics, loyalty, retail site systems, payments, M&A, and large-scale complex deployments – spanning all channels of trade including Company Owned & Operated, Branded Wholesalers, Dealer, and Franchisee models.
Brian holds a degree from the Kelley School of Business, Indiana University, Bloomington and is a certified Program Management Professional (PMP).
Brian is married to his wife of 15 years, Emily, with two children, Abby (13) and Connor (9) – with his lovely dog Randall. He enjoys playing golf, racquetball, and basketball!
Show Bio...
Jeff Hassman has 30 years of marketing and product experience inside and outside of the convenience retail and fuels marketing industry. Jeff joined PDI through the acquisition of Excentus, where he was the Chief Marketing Officer supporting Excentus’ white label loyalty programs and the Fuel Rewards Program. Before Excentus, Jeff was Managing Director at JP Morgan Chase, responsible for executing marketing and customer engagement programs for Chase's credit card portfolio. Within the industry, Jeff led category management and c-store marketing for RaceTrac Petroleum and Sunoco’s APlus Stores. Jeff holds an Electrical Engineering degree from the United States Military Academy at West Point and an MBA from the University of Pennsylvania's Wharton School of Business.
Show Bio...
Meet Jaewon Lim (Jay), the founder and Global CEO of GOPIZZA. His journey kicked off in 2016 with the humble beginnings of a food truck operation right by the Han River in Seoul, Korea. Fast forward to today, and GOPIZZA boasts an impressive 200 outlets across seven countries and substantial funding of 50 million USD, firmly establishing itself as the most valuable Food & Beverage startup in South Korea.
Jay's accomplishments have garnered recognition on a global scale. In 2019, Forbes Asia acknowledged his achievements by naming him one of the "30 Most Influential CEOs Under 30." The Financial Times recognized GOPIZZA as one of the rapidly emerging companies in the Asia Pacific region in 2021 and 2022. He was asked to join an economic delegation to the United States alongside the President of Korea in 2023. This remarkable experience led him to the President's Office, where he showcased GOPIZZA's innovative technology and personally served pizza to distinguished figures, including top conglomerate leaders and the President himself.
Before embarking on his entrepreneurial journey, Jay graduated from Singapore Management University in 2012, where he excelled academically as a Dean's List student majoring in Marketing and Strategic Management. He furthered his education at KAIST, earning a Master's degree in Management Engineering in 2015.
With a background spanning both California and South Korea, Jay possesses a diverse perspective cultivated by exposure to various cultures. His career began at a global advertising agency, igniting his passion for branding. Inspired by iconic brands like Nike and McDonald's, he set out to create the "McDonald's of pizza." Grounded in values of perseverance in solving problems and a deep belief in human kindness, Jay's narrative unfolds in the vibrant city of Seoul. Beyond being a CEO, he is a devoted husband and a proud father to a beautiful daughter and a brave chihuahua. Guided by his vision of making GOPIZZA "The Pizza Everywhere Company," Jay is leaving his mark, one slice at a time.
Show Bio...
Yixin Ma is an Associated Partner in McKinsey & Company’ Shanghai office with 8 years of experience in Consumer & Retail. She leads Retail practice in McKinsey Greater China region, serving retailers of different formats – such as convenience, pharmacy, grocery, e-commerce – to drive growth through digital transformation, retail analytics, and organization upskilling.
McKinsey & Company is the largest management consulting firm in the world. We help world's leading businesses, governments, and institutions on not only the traditional strategy, but also on business building and implementation. We have broad and deep Retail expertise, with 3,000+ engagements over the last 5 years, serving 21 of top 25 global retailers.
Show Bio...
NIQ, we deliver the Full View, the world’s most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. We are a leading global consumer intelligence company with strong, market-leading topline growth enabled by new, innovative product offerings and modern technology with attractive margins that create substantial value for our customers, employees, and shareholders.
I am leading Retail Vertical in Korea. I worked for NIQ 16 years in Korea for servicing and consulting retailers and manufacuters in FMCG area. Also worked for North Asia and Africa for product deployment and operations.
Before join the NIQ, worked for Carrefour Korea for 10 years for store operation, appliance buyer and marketing
Show Bio...
In his current role, Mark Wohltmann is responsible for the strategic development of NACS|Global, the exclusive, worldwide network, supporting its members’ businesses and their careers within the convenience- and fuel-retailing industry.
Mark has more than 20 years of experience in research & consulting, with a focus on FMCG/CPG and Retail. Prior to joining NACS in late 2016 Mark worked in Strategic Product Development with the Nielsen Company in Europe, developing solutions for clients from the Convenience Retail, HoReCa, eCommerce and Tobacco industry. Prior to this Mark worked with the start-up USP Market Intelligence, setting up Germany's largest convenience retail panel, as well as with Combera (Advantage Smollan), developing Marketing- and sales strategies for FMCG companies, entering the convenience retail sector.
Mark started his career in the advertising industry, focusing on trade marketing and sales advertising in impulse retail channels, working with Dorland in Berlin and with Grey and BBDO in Duesseldorf after studying business administration at the University of Siegen and being trained in advertising consulting.
Registration for the 2025 NACS Convenience Summit Asia is now open!
View who attended the 2024 event in Seoul.
Registration Pricing:
Early Bird Rate - $1995 (until January 5, 2025)
Regular Rate - $2295 (starting January 6, 2025)
Register Now
Your registration will include:
- Access to all store tours, receptions, lunches and the NACS Convenience Retail Awards Asia-Pacific Dinner, where we’ll celebrate award-winning solutions and meet the people who made them happen
- Access to all presentations
- Access to best-in-class strategies that are all focused on unlocking growth
- Dynamic conversations and renewed strategic connections with 125+ senior leader delegates from 25+ countries
- A first look at innovations in store design and robust technology solutions
Event Registration: Melissa Paul, mpaul@convenience.org
Global Supplier Council: Leigh Walls, lwalls@convenience.org
![GSCAD.jpg GSCAD.jpg](/getattachment/events/GlobalEvents/Convenience-Summit-Asia/GSCAD.jpg)
For more than a decade, the NACS Convenience Summit Asia has proudly hosted the NACS Convenience Retail Awards Asia-Pacific. This prestigious competition recognizes outstanding achievements in the Asian retail communities. The awards—judged by the pillars of the convenience industry—provide one of the greatest benchmarks of global convenience retailing excellence. Winners are selected in four categories:
- Convenience Retailer of the Year
- Convenience Industry Leader of the Year
- Convenience Retail Sustainability Award
- Convenience Retail Technology Award
Learn more about the Awards and Entry Requirements.
Award submission deadline is January 20, 2025.
NACS Convenience Retailer of the Year Award Asia-Pacific
Sponsored by ![](/MemberLogos/Hershey-logo.png)
NACS Convenience Industry Leader of the Year Award Asia-Pacific
Sponsored by ![](/MemberLogos/PepsiCo-logo.png)
NACS Convenience Retail Sustainability Award Asia-Pacific
Sponsored by ![](/MemberLogos/coca-cola_black.png)
NACS Convenience Retail Technology Award Asia-Pacific
Sponsored by ![](/MemberLogos/Gilbarco-Veeder-Root-logo.png)
*Travel and hotel not included in Summit registration rate. Visit www.xe.com for the latest exchange rate information.
The 2025 NACS Convenience Summit Asia program will be held at:
Conrad Tokyo
1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo, 105-7337, Japan
Attendees must book their own hotel accommodations. Cost of accommodations are not included in the event registration fee. The discounted group rate is 48,000 JPY/night and will be available until February 8, 2025.
Book Your Accommodations
The Conrad Tokyo is approximately 15 minutes (16 km) from Haneda International Airport (HND) and approximately 1 hour (73km) from Narita Airport (NRT).
For questions regarding hotel or travel accommodations, please contact:
Melissa Paul
Meetings and Events Manager
mpaul@convenience.org
+1 703.518.4208
Buyer Beware: Please be vigilant if dealing with companies or services other than the official NACS event headquarter hotel (noted above) that imply or claim an affiliation with the NACS. We have been made aware of other housing companies that may market to you or your company to book your guest rooms through their company at supposed significant discounts. Unfortunately, some past attendees (and exhibitors) have fallen prey to these companies and have either: lost significant deposit amounts; been relocated to an alternative hotel with little or no warning; not had the guest rooms they thought they had booked; or not received reservations at the hotel they had thought were confirmed. This has caused great hardships and significant financial loss to these companies and individuals. Reservations made through an agency other than the NACS official hotel event hotel link will be at your own risk. If you are contacted by another housing company attempting to sell hotel rooms, please notify NACS Management at mpaul@convenience.org.
See why leading convenience and fuel retail brands around the globe attend the NACS Convenience Summit Asia. If you want to see the future of convenience, then there’s no other event like this.
Here’s a review of the 2024 Convenience Summit Asia Seoul programme:
What We Have Seen, What We Have Learned (PDF)
Henry Armour, CEO and President, NACS
In his always highly rated summary of the Summit, NACS President & CEO Henry Armour shares Summit highlights…from store tours to presentations to panel discussion outcomes and impart what topics dominated the networking sessions from our days in Seoul.
2024 Ideas 2 Go Seoul – Store Tour Booklet (PDF)
The NACS Convenience Summit Asia is proud to partner with industry suppliers for this global event. Opportunities for company/brand visibility and connections vary.
Our thanks to the 2024 NACS Convenience Summit Asia Sponsors:
![2024-CSA-Sponsors.jpg 2024-CSA-Sponsors.jpg](/getattachment/events/GlobalEvents/Convenience-Summit-Asia/2024-CSA-Sponsors.jpg)
2025 sponsor opportunities are available for the live, in-person event in Tokyo.
For sponsorship inquiries, please contact:
Leigh Walls
Director, Supplier Relations
lwalls@convenience.org