Looking to stay ahead of the curve in convenience retail? NACS Convenience Summit Asia is the only place where you can see what future disruptions are taking place today. Every year, the attendees from across the globe meet in the epicenter of retail disruption and innovation—Asia—for an immersive look into the future of convenience retailing. Gather in-person with senior-level convenience and fuel executives to unlock exclusive networking opportunities, stay up-to-date with the latest industry advancements, and experience interactive store tours of some of Asia’s most iconic brands. No other convenience retail summit helps you uncover unique perspectives, drive value for your organization and build strategic relationships in Asia.
- Thought Leadership – Discover new ideas, products and solutions that are addressing the challenges and opportunities of today, tomorrow and 10-20 years into the future.
- Strategic Relationships – No other convenience industry event brings together leaders in store operations, marketing innovation, retail design, fuel delivery and other key performance retail areas. Meet leaders who can make a difference to your business and career in a face-to-face setting.
- Immersive Learning – On the heels of a disruptive 2+ years, hear retailer case studies, success stories and best practices that will help you benchmark your business for today and tomorrow. Exchange best practices and form deep collaborations through casual and facilitated conversations with the best and brightest minds in our industry.
- CEOs
- Presidents
- Executive Vice Presidents of Sales
- Heads of Marketing & Sales
- Heads of Retail Operations
View who attended the 2025 event in Tokyo.
- 24Seven Retail Stores
- 7-Eleven
- Circle K
- Northern Star Energy
- PetroChina
- Petronas
- Secoma Co., Ltd.
- Shahin Enterprises
- Shell International Petroleum Company Limited
- And more

For general event inquiries, please contact:
Melissa Paul
Meetings and Events Manager
mpaul@convenience.org
+1 703.518.4208
Please see below for the 2025 program in Tokyo.
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7:30 AM – 5:00 PM
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Registration Open
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8:30 AM - 8:45 AM
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Welcome
Mark Wohltmann, Director, NACS Global
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8:45 AM - 9:15 AM
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Asia: The Market, The Consumer, and The Emerging Trends in 2025
Eelco Modderman, MD Global Customer Organization, Nielsen IQ
The presentation will give an overview of the Asian market, by format, diving into shopping behaviours and trends across the region. We will then dive into the implications for the convenience channel across the region and the impact of emerging trends in the broader market.
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9:15 AM - 9:45 AM
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Store Tour Briefing
Mark Wohltmann, Director, NACS Global
Mark will prep the tour groups on who they will visit and what to look out for.
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10:00 AM - 1:00 PM
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Ideas 2 Go – Tokyo – Metro & Walking Tour
Expect moderate walking time. Wear comfortable shoes and warm outerwear.
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1:00 PM - 1:45 PM
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Lunch
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1:45 PM - 2:00 PM
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Store Tour Debrief
Mark Wohltmann, Director, NACS Global
We will explore varying experiences and insights gained during the store tours. Given that each person notices different elements, has different ideas, and makes connections through their own unique perspective, a key benefit here is to compare the individual’s experience with their peers. Participants will gain broader views of the local convenience landscape, and potentially learn something they may have missed during their own tour.
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2:00 PM - 2:45 PM
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Global Strategic Industry Issues
Henry Armour, President & CEO, NACS
What are the most significant strategic issues that our industry faces, where are threats and opportunities most mature, and what can we learn from best practices in different countries and regions? Henry will unveil the latest results of NACS’ Global Issues Survey and connect global developments with the region's status to give an outlook on what retailers across Asia Pacific must focus on.
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2:45 PM -3:30 PM
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Transforming Convenience Retail: Best Practices for Smart Store Success
Wachirawuth Rattiwarakorn, Team Leader, ESL Solution Team, SoluM
Convenience stores are at the heart of modern retail, where speed, efficiency, and personalized experiences define customer satisfaction. In this session, discover how Smart Store technologies, including Electronic Shelf Labels, IoT Sensors, Shelf Cameras, and Digital Signage, are reshaping convenience retail. Learn best practices for implementing these innovations, from selecting the right technology partners to integrating systems for seamless operations.
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3:30 PM - 4:00 PM
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Networking Break
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4:00 PM - 4:45 PM
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Aging & Declining Populations: The Impact on Retail
Hidehiko Miyamoto, Senior Manager, CCJC
Japan’s demographics are shifting, with a growing elderly population and declining birth rates. This can impact store foot traffic and the types of products/services that are in demand, requiring adaptation in strategies and offerings.
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4:45 PM - 5:30 PM
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Smart Logistic Infrastructure
Charlie Chang, ALP Global
In the rapidly evolving retail landscape, logistics faces mounting challenges that demand smarter, more adaptable infrastructures. This session delves into the key issues driving the need for innovation, from inconsistent growth patterns to labor shortages and omni-channel shifts. We’ll explore how new technologies can reshape logistics, but also the constraints retailers face in allocating resources between operations and channel expansion. Topics covered will include: Expansion/Contraction Challenges, Labor Shortage, Omni-Channel Shifts, Applying new technology and more...
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5:30 PM - 7:00 PM
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Welcome Reception
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7:00 PM
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Self-organized Dinners
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7:30 AM – 5:00 PM
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Registration Open
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8:30 AM - 8:45 AM
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Store Tour Briefing
Mark Wohltmann, Director, NACS Global
Mark will go over the logistics of the day's store tours in Tokyo.
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9:00 AM - 1:00 PM
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Ideas 2 Go – Tokyo – Metro & Walking Tour
Expect moderate walking time. Wear comfortable shoes and warm outerwear.
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1:00 PM - 1:45 PM
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Lunch
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1:45 PM - 2:00 PM
|
Store Tour Debrief
Mark Wohltmann, Director, NACS Global
We will explore varying experiences and insights gained during the store tours. Given that each person notices different elements, has different ideas, and makes connections through their own unique perspective, a key benefit here is to compare the individual’s experience with their peers. Participants will gain broader views of the local convenience landscape, and potentially learn something they may have missed during their own tour.
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2:00 PM - 2:45 PM
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Winning with EV Drivers: Creating a Compelling & Differentiated Offer
Eddison Lee, Principal, Energy and Natural Resources, Oliver Wyman
EV charging can add new revenue streams and increase site resilience for fuels and convenience players. However, competition to win with EV drivers is fierce, and the spectrum of players trying to compete is broad; supermarkets, automakers, utilities, hotels are all building networks, not to mention the growing availability of home and workplace charging. This presentation focuses on actionable strategies to differentiate an EV charging offer, backed by rich global survey data on EV driver preferences and trade-offs. From site amenities and pricing to convenience and brand experience, discover how to make your charging network a preferred destination for EV drivers — and win in a crowded, fast-evolving market.
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2:45 PM - 3:30 PM
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Forecasting the Retail Journey – the Impact of Technology
Gray Taylor, Executive Director, Conexxus
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3:30 PM - 4:00 PM
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Networking Break
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4:00 PM - 4:45 PM
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Retailer Case Study
Michael Mueller, CEO, Valora Group Switzerland
Consumer demand for fresh, on-the-go food has surged in recent years. Join Valora Group’s CEO for a keynote on the future of foodvenience—where the growing need for fresh, fast, and healthy options is reshaping the retail landscape. This presentation will explore Valora’s innovative approach to serving urban, time-pressed consumers while highlighting the importance of continuous adaptation and reinvention in a rapidly evolving business environment.
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4:45 PM - 5:30 PM
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Beyond the Hype: Delivering Value with AI in Fuels & Convenience
Brian Gray, Global Mobility Retail Lead, Accenture
AI isn’t just the latest hot topic in Fuels & Convenience Retail—it’s the engine driving real results. It’s no longer about hype; it’s about unlocking real, measurable value. This session dives into the latest advancements shaping the industry, showcasing high impact use cases that are delivering results. Learn what’s working, what’s not, and how to navigate the challenges and opportunities of this transformative journey. Packed with actionable insights, this presentation will equip you to kickstart or scale your AI initiatives effectively.
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5:30 PM - 6:45 PM
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Break
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6:45 PM - 7:45 PM
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NACS Convenience Retail Awards Asia-Pacific: Reception
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7:45 PM - 10:30 PM
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NACS Convenience Retail Awards Asia-Pacific: Ceremony & Dinner
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8:00 AM – 1:00 PM
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Registration Open
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9:00 AM - 9:15 AM
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Welcome
Mark Wohltmann, Director, NACS Global
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9:15 AM - 10:00 AM
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Interview with the 2025 NACS Industry Leader of the Year
Henry Armour, President & CEO, NACS
In a conversation with the 2025 NACS Industry Leader of the Year winner, we will discover the leadership style, business decisions and strategies that supported this leader’s success with their teams, their company and the industry in general.
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10:00 AM - 10:45 AM
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Retailer Case Study
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10:45 AM - 11:15 AM
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Networking Break
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11:15 AM - 12:00 PM
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Wealth & Health: Challenges and Opportunities in Asia Pacific Today…and in the Future
Eelco Modderman, MD Global Customer Organization APAC, NIQ
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12:00 PM - 12:45 PM
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What We Have Seen, What We Have Learned
Henry Armour, President & CEO, NACS
During this consistently highly rated wrap-up session, Henry will summarize the key takeaways from the store tours, presentations, and Q&A’s. After we saw and heard the “So what?” from the presenters, he will share his view on the “What now?”
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12:45 PM - 1:00 PM
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Store Tour Briefing, Final Remarks & 2026 Teaser
Mark Wohltmann, Director, NACS Global
We will explore varying experiences and insights gained during the store tours. Participants will gain broader views of the local convenience landscape, and potentially learn something they may have missed during their own tour. A teaser on what is to come for 2026 will also be introduced.
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1:00 PM - 1:45 PM
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Lunch
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1:45 PM - 5:00 PM
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Ideas 2 Go - Tokyo, Walking Tour
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5:00 PM - 6:30 PM
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Networking Reception
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6:30 PM
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Self-organized Dinners
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7:00 AM – 10:00 AM
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APAC Committee Meeting
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For inquiries on the event agenda, please contact:
Mark Wohltmann
Director of NACS Global
mwohltmann@convenience.org
+1 703.518.4284
For general event inquiries, please contact:
Melissa Paul
Meetings and Events Manager
mpaul@convenience.org
+1 703.518.4208
Show Bio...
Henry Armour is the president and CEO of NACS. He grew up working in his family’s retail businesses, Armour Oil Company, rising to the position of vice president and COO in 1977. In 1980, he joined The Standard Oil Company of Ohio, where he served as manager of development strategies. He later founded West Star Corporation, which grew to include 59 NOW! convenience stores, truck stops and quick-service restaurants in the Pacific Northwest until he sold the company in 2004. In 1988, Armour founded Epoch Corporation, which operated retail enterprises in California.
He became president and CEO of NACS in July 2005, having also served as the association’s chairman in 2002 and 2003. Armour earned a BA in economics from Stanford University, an MSc in economics from the London School of Economics, and an MBA and PhD in economics from Stanford University.
Show Bio...
Charlie Chang is the CEO and co-founder of Ally Logistic Property (ALP), Taiwan’s first logistics property developer. Under his leadership, ALP has become a leader in the logistics industry in Taiwan and Southeast Asia, known for its innovative smart logistics solutions.
Chang has an extensive educational background, holding a Bachelor of Science in Civil Engineering from UCLA, a Master of Science in Construction Management from USC, and a Master of Engineering in Civil Engineering from Columbia University. He also earned a Master of Design in Real Estate Development from Harvard University in 2009 and a Master of Science in Management from Stanford University in 2008.
Before founding ALP in 2014, Chang worked in construction and real estate, serving as General Manager at Sansin Builders. His vision for transforming logistics property development led to the creation of ALP, where he has driven the company’s success and innovation in the logistics sector. Chang’s work continues to influence the future of logistics development in the region.
Show Bio...
Brian is a Managing Director and currently leads Accenture’s Global and North America Fuels & Convenience Retail practice. He has spent the last 19 years working with 20+ fuels and convenience retailers around the world. Brian is passionate in helping to drive innovation throughout the business and ultimately setting clients up to capitalize on future trends. His experience stretches across customer experience, mobility, AI / GenAI, analytics, loyalty, retail site systems, payments, M&A, and large-scale complex deployments – spanning all channels of trade including Company Owned & Operated, Branded Wholesalers, Dealer, and Franchisee models.
Brian holds a degree from the Kelley School of Business, Indiana University, Bloomington and is a certified Program Management Professional (PMP).
Brian is married to his wife of 15 years, Emily, with two children, Abby (13) and Connor (9) – with his lovely dog Randall. He enjoys playing golf, racquetball, and basketball!
Show Bio...
Oliver Wyman is a leading management consultancy, known for their expertise in strategy, operations, risk management, and organization transformation.
Eddison has over twelve years of industry and consulting experience, and focuses on advising energy providers and retailers, as well as mobility and industrial companies. Eddison has been working with clients on the energy transition – across low carbon fuels and e-mobility, as well as on sustainability and the circular economy. He engages clients in broader strategic discussions around business expansion, commercial effectiveness enhancement, sales, and logistics optimization. He also supports the rollout of strategic initiatives through organic and inorganic means.
Show Bio...
Eelco joined the Nielsen family in Hong Kong in 2010, driving the regional relationship with a few key global FMCG customers. In 2015&16 he built the business development function in Asia Pacific. Since 2024 Eelco is back with NIQ and leads the Global Customer Organization for the region.
From 2017 to 2023 he was the Managing Partner for APAC for a global boutique consultancy specialized in commercial negotiations. Working with many of the same global customers as NIQ, this allowed Eelco to further deepen his understanding of the challenges and opportunities in the region.
As a Dutchman living in Asia for almost 20 years, Eelco brings together the best of east and west. With a Master in Economics, he is passionate about sustainability and delivering impact for his clients. He thrives on the development journeys of his teams.
Outside of work, Eelco is an avid skier and does triathlons. He currently lives in Tokyo with his wife and their two children, who share his love for adventure, exploring new places and cultures.
Show Bio...
Michael Mueller joined Valora on 1 November 2012, initially as CFO of Valora Holding AG and since 1 March 2014 he has been the CEO. In his previous roles, he was the Owner & Managing Director of Rubus Capital Management Ltd. between 2010 and 2012, CEO/Delegate and Member of the Board of Directors of Jelmoli Holding AG between 2007 and 2010 as well as CEO of GVO Asset Management Ltd. between 2007 and 2009. Before this, he was a merger & acquisitions advisor in investment banking at Goldman Sachs and he worked for Bain & Company as a strategy consultant in strategic transformation and restructuring programmes. In addition to his role at Valora, Michael Mueller is a member of the Board of Directors of Merbag Holding AG since 2021.
Show Bio...
With more than 18 years of professional experience, Wachirawuth is serving as Head of Asia-Pacific & Japan region at Koddi and his remit is to launch and grow the business and forge strategic partnership with Retailers and Digital Natives in the region.
Previously, he served as an Industry Director of Retail & Consumer Goods industries for Asia at Microsoft for almost 11 years. His key remit has been on driving industry go-to-market strategy, grow revenue targets and increase market-share for all-up Microsoft cloud solutions. Prior to this role, he was leading Retail & Consumer Goods Industries Sales for Business Applications in Asia, where he successfully exceeded revenue growth targets and increased market-share within the enterprise segment.
Prior to joining Microsoft, he was an Industry Sales Manager at Infor Global Solutions leading the Automotive and Japanese Owned Corporations (JOC) business. As a trusted advisor, he cultivated a strong bond with “G2” Leaders of Thai Automotive Parts Manufacturing Association (TAPMA) which resulted in growing sales revenue in this new customer segment.
Wachirawuth is passionate about generative AI, digital commerce, digital marketing, and sustainability. As an avid learner and certified Practising Management Consultant, he enjoys coaching business owners and start-ups in the areas of go-to-markets strategy, digital commerce, and digital marketing.
Show Bio...
In his current role, Mark Wohltmann is responsible for the strategic development of NACS|Global, the exclusive, worldwide network, supporting its members’ businesses and their careers within the convenience- and fuel-retailing industry.
Mark has more than 20 years of experience in research & consulting, with a focus on FMCG/CPG and Retail. Prior to joining NACS in late 2016 Mark worked in Strategic Product Development with the Nielsen Company in Europe, developing solutions for clients from the Convenience Retail, HoReCa, eCommerce and Tobacco industry. Prior to this Mark worked with the start-up USP Market Intelligence, setting up Germany's largest convenience retail panel, as well as with Combera (Advantage Smollan), developing Marketing- and sales strategies for FMCG companies, entering the convenience retail sector.
Mark started his career in the advertising industry, focusing on trade marketing and sales advertising in impulse retail channels, working with Dorland in Berlin and with Grey and BBDO in Duesseldorf after studying business administration at the University of Siegen and being trained in advertising consulting.
Show Bio...
George is a seasoned specialist in fuels and CVS sales, consulting, management, and retail operations with over 20 years of experience. He possesses in-depth knowledge of the evolution of the oil and gas market in China, including insights into infrastructure, demand and supply dynamics, pricing strategies, and industry developments.
With a robust network and strong relationships across key industry players—including National Oil Companies (NOCs), traders, retailers, end users, suppliers, institutions, and government agencies—George has demonstrated an exceptional ability to manage large-scale projects and communicate effectively with diverse stakeholders.
A highly motivated professional, George is known for his diligence and strong work ethic. He holds an MBA and is committed to continuous learning and development.
George is the newly appointed Director of APAC at NACS, where he brings his wealth of experience to drive growth and innovation in the region.
Sign up below to be notified when 2026 registration opens.
Event Registration: Melissa Paul, mpaul@convenience.org
Global Supplier Council: Leigh Walls, lwalls@convenience.org
For more than a decade, the NACS Convenience Summit Asia has proudly hosted the NACS Convenience Retail Awards Asia-Pacific. This prestigious competition recognizes outstanding achievements in the Asian retail communities. The awards—judged by the pillars of the convenience industry—provide one of the greatest benchmarks of global convenience retailing excellence. Winners are selected in four categories:
- Convenience Retailer of the Year
- Convenience Industry Leader of the Year
- Convenience Retail Sustainability Award
- Convenience Retail Technology Award
Learn more about the Awards and Entry Requirements.
Award submission for 2025 has closed.
NACS Convenience Retailer of the Year Award Asia-Pacific
NACS Convenience Industry Leader of the Year Award Asia-Pacific
In partnership with 
NACS Convenience Retail Sustainability Award Asia-Pacific
In partnership with 
NACS Convenience Retail Technology Award Asia-Pacific
*Travel and hotel not included in Summit registration rate. Visit www.xe.com for the latest exchange rate information.
The 2025 NACS Convenience Summit Asia program will be held at:
Conrad Tokyo
1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo, 105-7337, Japan
Attendees must book their own hotel accommodations. Cost of accommodations are not included in the event registration fee. The discounted group rate is 48,000 JPY/night and will be available until February 8, 2025.
Book Your Accommodations
The Conrad Tokyo is approximately 15 minutes (16 km) from Haneda International Airport (HND) and approximately 1 hour (73km) from Narita Airport (NRT).
For questions regarding hotel or travel accommodations, please contact:
Melissa Paul
Meetings and Events Manager
mpaul@convenience.org
+1 703.518.4208
Buyer Beware: Please be vigilant if dealing with companies or services other than the official NACS event headquarter hotel (noted above) that imply or claim an affiliation with the NACS. We have been made aware of other housing companies that may market to you or your company to book your guest rooms through their company at supposed significant discounts. Unfortunately, some past attendees (and exhibitors) have fallen prey to these companies and have either: lost significant deposit amounts; been relocated to an alternative hotel with little or no warning; not had the guest rooms they thought they had booked; or not received reservations at the hotel they had thought were confirmed. This has caused great hardships and significant financial loss to these companies and individuals. Reservations made through an agency other than the NACS official hotel event hotel link will be at your own risk. If you are contacted by another housing company attempting to sell hotel rooms, please notify NACS Management at mpaul@convenience.org.
See why leading convenience and fuel retail brands around the globe attend the NACS Convenience Summit Asia. If you want to see the future of convenience, then there’s no other event like this.
Here’s a review of the 2025 Convenience Summit Asia Tokyo programme:
What We Have Seen, What We Have Learned (PDF)
Henry Armour, CEO and President, NACS
In his always highly rated summary of the Summit, NACS President & CEO Henry Armour shares Summit highlights…from store tours to presentations to panel discussion outcomes and impart what topics dominated the networking sessions from our days in Tokyo.
2025 Ideas 2 Go Tokyo – Store Tour Booklet (PDF)
The NACS Convenience Summit Asia is proud to partner with industry suppliers for this global event. Opportunities for company/brand visibility and connections vary.
Our thanks to the 2025 NACS Convenience Summit Asia Partners:





For partnership inquiries, please contact:
Leigh Walls
Director, Supplier Relations
lwalls@convenience.org