Meet other HR leaders within the convenience and retailing industry to ignite bright ideas and exchange insights into the top-of-mind issues in our industry. Forge lasting connections with other attendees and share innovative solutions to stay on top of your current challenges throughout the year.
Registration for the 2025 NACS HR Forum is open now! Register today to save your seat amongst other HR leaders within the convenience and fuel retailing industry.
The NACS Human Resources Forum educates and connects HR professionals specifically working in the convenience retailing industry. Attendees benefit from engaging presentations on topics vital to their job, case studies that can generate new ideas and valuable opportunities to build relationships with peers.
Here’s what you can expect when you attend:
Exceptional Content: We provide custom-made, high-level content that fosters a fruitful dialogue among participants.
Working Group Discussions: Engage in in-depth discussions on how HR can innovate within recruiting, retention, and development.
Legal and Data-driven Insights: Sessions are delivered by legal counsel and focus on new laws and regulations that impact the convenience industry; exclusive NACS data on compensation and hiring is also presented.
Lasting Relationships: Attendees build a strong peer network that can function as a personal board of advisors to help with work issues and opportunities throughout the year and in years to come.
HR Solutions: First-hand look at HR solutions and technologies via a curated list of HR partners who will help prepare you for the future of work.
CEU credits: Participants will receive CEU credits from HRCI and SHRM.
Attend the NACS HR Forum and leave with the toolkit you need to deliver next-level HR value.
This program has been submitted to the HR Certification Institute for review.
NACS is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities.
"As an HR leader in our industry, I attend the NACS HR Forum because it is a great place to network and meet new people who are facing and dealing with the same issues as I am—plus, all the legal updates keep me out of trouble and in compliance! Lastly, it is great to hear from peers I have known for a long time, sharing insights near and dear to their hearts and the companies they represent."
– Kurt Weigel - Weigel's Stores, Inc.
For any questions or to request more information, please contact:
Brandi Mauro
Education Program Manager
bmauro@convenience.org
(703) 518-4223
This agenda is regularly updated. Check back often for updates.
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2:30 - 2:45 PM
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Opening Remarks
Julie Jackowski, Former NACS Chair
Moderator Julie Jackowski will kick off the 2025 NACS HR Forum by highlighting key themes, goals, and HR's evolving role in the convenience industry, with a focus on how retailers can future-proof their workforce.
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2:45 - 3:00 PM
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Vendor Introductions
NACS HR Forum Sponsors
We’re excited to welcome our event sponsors to the stage, where they will share insights into their products and services designed to support and enhance HR operations for your organizations.
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3:00 - 3:45 PM
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Speed Networking
In this fast-paced session, attendees will have the chance to quickly connect with fellow participants, fostering relationships that will extend beyond the forum.
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3:45 - 4:30 PM
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The State of Labor in 2024: What’s Changed and What’s Next?
Jayme Gough, PMP, Director, Research and Development, NACS
Session Description >>
As the labor market continues to evolve, it's critical to understand the key trends and shifts that shaped 2024. After years of unprecedented change—including historic unemployment rates, rising wages, and record-high quit rates—what's different this year? In this session, Jayme will explore macroeconomic labor trends, highlight the latest convenience-specific data from the recent compensation survey, and provide actionable insights to help businesses craft effective HR strategies for long-term success.
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4:30 - 4:45 PM
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Break
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4:45 - 5:30 PM
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Legal Presentation & Roundtables
Julie Jackowski, Former NACS Chair
This session will cover key legal issues affecting the industry and provide an opportunity for participants to share insights and strategies.
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5:30 - 6:00 PM
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Convenience Feud
Session Description >>
Think you know what the survey said? We asked 100 people about convenience retail to create a fun and interactive game show experience. Play along as attendees guess how consumers responded to a variety of questions about the industry. You’ll learn, laugh, and potentially walk away the winner in this fun look at what consumers say and think about our industry.
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6:00 PM
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Day One Wrap-up
Julie Jackowski, Former NACS Chair
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6:15 - 7:15 PM
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Opening Reception
Join us at the Analog music room at the Hutton Hotel for an evening of appetizers, drinks, and live music as you connect with fellow forum attendees.
Sponsored by
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8:00 - 8:30 AM
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Breakfast
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8:30 - 8:45 AM
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Group Photo and Welcome
Julie Jackowski, Former NACS Chair
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8:45 - 9:30 AM
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Compensation Plans That Work: Strategies for Growth and Stability
Kayla Hall, Vice President of Human Resources, Refuel Operating Company, LLC
Session Description >>
Designing and maintaining an effective compensation plan is critical for attracting and retaining top talent, especially in a rapidly evolving industry. This session will guide you through creating a robust compensation strategy, maintaining equity and competitiveness, and scaling your approach during periods of rapid growth. Whether you're exploring new markets or fine-tuning pay structures, you'll leave equipped with actionable insights to support your organization’s success.
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9:30 - 10:10 AM
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Breakouts by Topic Area
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10:10 - 10:30 AM
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Networking Break
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10:30 - 11:15 AM
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Crafting Clear and Compelling Job Descriptions: A Guide to Attracting Top Talent
Jenna Collard, Director, Education Engagement, NACS
Jayme Gough, PMP, Director, Research and Development, NACS
Session Description >>
In today’s competitive job market, attracting top-tier candidates starts with a well-crafted job description. This session will guide you through the essential components of an effective job description, including how to clearly define key responsibilities, qualifications, and performance expectations. You’ll learn best practices for writing descriptions that reflect your company’s culture, appealing to a diverse range of candidates, while also optimizing for search engines to increase visibility on job boards and platforms. By the end of this session, you’ll be equipped to create job descriptions that not only communicate the role but also engage and attract the best talent.
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11:15 - 12:00 PM
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Using AI in the Workplace: Implications and Legislation
EEOC
Session Description >>
As artificial intelligence (AI) continues to transform workplaces, it brings both opportunities and challenges for employers and employees alike. In this session, a representative from the U.S. Equal Employment Opportunity Commission (EEOC) will explore the legal implications of using AI in hiring, performance evaluations, and other workplace practices. Attendees will gain insights into current regulations, emerging legislation, and the potential impact of AI on equal employment opportunities and workplace fairness.
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12:00 - 1:00 PM
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Lunch
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1:00 - 2:00 PM
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Quick Hits: Our Strategy for Retention
Annie Gauthier, CFO/Co-Ceo, St. Romain Oil Company
Crystal Halsey, Director, Training Development & Leadership, GPM Investments, LLC
Kristin Congelli PHR, CHRO, COC Properties, Inc.
Session Description >>
In this fast-paced session, three leading retailers will share their proven strategies for improving employee retention. Each speaker will have 10 minutes to present their unique approach, followed by 5 minutes for questions.
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2:00 - 2:15 PM
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Networking Break
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2:15 - 3:00 PM
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Building Careers and Leaders: Pathways for Growth and Succession
Erin Matosziuk, AVP of Talent, Sheetz
Session Description >>
This session will explore innovative strategies for career development and succession planning within the convenience industry. Erin will share Sheetz success stories with structured career pathing and other initiatives to support employees’ learning journeys and leadership development. Learn how investing in career growth not only enhances skills but also boosts retention and builds a strong pipeline of future leaders.
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3:00 - 4:15 PM
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Revolutionizing HR: AI, Gamification, and Tech Tools Transforming the Workforce
Julie Jackowski, Former NACS Chair
Rachel Allen, Sr. Director Talent Acquisition at 7-Eleven
Shaleena Arreguin, HR Director, Tiger Fuel Company
Session Description >>
Dive into the innovative ways technology is reshaping HR practices! In this session, retailers will share insights on leveraging AI in the hiring process, how gamification is transforming employee training, and how tools like ChatGPT have enhanced productivity and organization.
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4:15 - 4:30 PM
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Networking Break
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4:30 - 5:30 PM
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Inside Out Business: Building an Enduring Brand
Kevin Paul Scott, Co-Founder, Addo Worldwide
Session Description >>
A great business must now be endearing in order to be enduring. If you want loyal customers who become raving fans you need to create an emotional connection with them. Most leaders have been trained to lead with logic, despite customers and employees making most decisions with emotions. In this thought-provoking keynote, Kevin Scott shares why creating emotional connections leads to greater ROI for your business and how to do it in an authentic way. Attendees will walk away understanding:
- The four core emotions of your customers and how it impacts their buying decisions
- The relationships between emotions and logic and how to balance both in your sales and marketing
- How to use emotional connections with employees to create an enduring brands for customers
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5:30 PM
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Day Two Wrap Up
Julie Jackowski, Former NACS Chair
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6:30 PM
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Evening Networking Activity
Sponsored by
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8:00 - 8:30 AM
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Breakfast
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8:30 - 8:45 AM
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Day Three Kick-off
Julie Jackowski, Former NACS Chair
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8:45 - 9:45 AM
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Panel: The Expectations of HR from the C-suite
Julie Jackowski, Former NACS Chair
Annie Gauthier, CFO/Co-CEO, St. Romain Oil Company
Nate Brazier, CEO, Stinker Stores
Elizabeth Pierce, COO, EG America
Session Description >>
In this insightful panel discussion, industry leaders will explore the critical expectations HR departments have from the C-suite in today's dynamic business environment. Panelists will share their perspectives on effective communication, strategic alignment, and the role of HR in shaping company culture and driving organizational success. Attendees will gain valuable insights into fostering collaboration between HR and executive leadership to enhance overall performance and achieve business objectives.
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9:45 - 10:00 AM
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Networking Break
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10:00 - 11:15 AM
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Mastering Influence: A Workshop for Persuasive Communication and Leadership
Leslie Beale PCC JD, CEO & Founder Profusion Strategies
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11:15 - 11:50 AM
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Tips & Tricks Breakouts by Store Size
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11:50 AM
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Closing Thoughts
Julie Jackowski, Former NACS Chair
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12:00 PM
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Boxed Lunches Available
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Meet the 2025 NACS HR Forum speakers. More speakers will be added as they are confirmed.
Read bio >>
Rachel Allen is a dynamic leader in Talent Acquisition, boasting over 15 years of industry experience. Known for her strategic acumen, Rachel is adept at fostering collaboration across teams to meet and exceed organizational objectives. As the Senior Director of Talent Acquisition at 7-Eleven Inc., she guides a robust team responsible for both corporate and field recruitment, ensuring excellence in talent sourcing and placement. Rachel’s communication skills are unparalleled, and her knack for building strong relationships is well-known. She champions a forward-thinking approach among her recruiters, leveraging her expertise in technology to streamline recruitment processes and boost efficiency. Her innovative use of data and design thinking has led to the development of cutting-edge digital solutions, including AI and automation tools.
In 2023, Rachel’s leadership and strategic prowess earned her a spot among the top 10 talent acquisition professionals by OnCon. Her team at 7-Eleven also garnered recognition as a top 10 talent acquisition team and received the Best Use of Technology Award at the Tiara Awards from TALiNT Partners.
Rachel is an alumnus of Texas A&M University, where she graduated cum laude with a B.B.A. in Finance. She further expanded her global perspective through an International Business study abroad program at the University of Las Vegas in Turin, Italy. Her professional credentials include a Senior Professional in Human Resources (SPHR) certification from the HR Certification Institute (HRCI).
Read bio >>
Tiger was founded 41 years ago in Charlottesville, Virginia as a home heating oil distributor. Since it’s humble beginnings with only two trucks on the lot, Tiger has grown to four divisions in multiple states. Those four divisions are Fuel Distribution (Tiger Fuel), Solar Installation (Tiger Solar), Car Washes (Tiger Wash), and Gourmet Gas Stations known as The Markets. Tiger’s first gourmet gas station was founded in 1991 and will grow to it’s 10 location in fall of 2023. Tiger prides itself in being an employee focused company and remains a family owned and operated.
Shaleena Arreguin is an HR professional located in Charlottesville, VA. Recently promoted to Director of HR for Tiger Fuel Company with previous experience as a HR Manager and Generalist. Most of her experience has been working to support c-stores, car washes, and home health agencies. While attending West Virginia University, Shaleena earned her Bachelor’s in Agribusiness Management and Rural Development alongside a minor in Equine Studies. She just recently earned her SHRM-SCP in 2022 further solidifying her place as a genuine human resource professional. Currently she is an active member of the SHRM Charlottesville Chapter serving on the Virginia State SHRM Annual Conference Committee. Shaleena personally prides herself in having resiliency and spreading the essence of positivity both at work and in her personal life.
In her time outside of Tiger Shaleena spends much of her time with her family. Not only her human family but her furry one too. She has a horse named Cricket, two collies named Joey and JJ, and one cat Penny. Shaleena was on her college equestrian team and to this day still very involved in the equestrian community including serving as the Secretary of the Charlottesville Chapter of the Virginia Dressage Association.
Read bio >>
Jenna Collard is responsible for educational programming at NACS to include NACS Show Education Sessions, Executive Education, and other educational programming such as HR Forum, Leadership Forum, and industry webinars.
Prior to joining NACS in 2017, Jenna worked as a corporate trainer for a Washington DC based real estate information company for several years. She earned a BA in Sociology & American Studies from University of Maryland and an M.Ed. in Adult Education and Training from Colorado State University.
In her spare time Jenna loves to come up with new adventures to take her daughters on, travel to take with friends, and run.
Read bio >>
Annie St. Romain Gauthier is the CFO/Co-CEO at St. Romain Oil Company in Mansura, Louisiana. She is responsible for the company's finance and accounting, risk management, HR and strategic and culture development. A third-generation co-owner, she works with her 2 brothers and 300+ other team members to refuel & refresh the Louisiana communities where they operate. After vowing never to work for her family's business, she worked for the Louisiana Oil Marketers & Convenience Store Association (LOMCSA) for 3 years and fell in love with the industry. She joined the family business in 2005. She has since served in various leadership roles with LOMCSA, culminating with President in 2017. She has served on the Board of Directors for the National Association of Convenience Stores since 2018. She earned her Master of Convenience certification from NACS in 2021.
Annie earned her BA in British history at LSU, then discovered that law school was not for her. She took a sabbatical after her first semester and never returned.
Annie is a founding member of Corporate Works of Mercy Foundation, a private 501(c)3 focused on helping neighbors in need by living the biblical corporal works of mercy. Her purpose is to chart tomorrow's course from yesterday's lessons. She enjoys cooking, baking, reading, traveling and planning trips (especially to Britain, Ireland and France). Annie & high school sweetheart, Adam, live in their hometown of Mansura, LA, and are parents to 3 children: Samuel, Ellen and Henry.
Read bio >>
Jayme Gough is the Director of Research and Development at NACS. She joined NACS in June of 2017 after having worked for the Alexandria City Public Schools for several years. In addition to administering the NACS State of the Industry Compensation survey and analyzing data for the annual SOI Compensation Report, she manages the NACS category definitions and assists with the State of the Industry enterprise and consumer insights portfolio. She has a passion for helping businesses achieve success using data-drive strategies. Jayme holds a bachelor’s degree in Biochemistry from Bates College and is a certified project manager.
Read bio >>
Julie joined Casey's in 1994 as Legal Counsel as its first employment law counsel. She became Vice President of Human Resources/Legal Counsel in 2003 with oversight, in part, of the departments of Human Resources, Payroll, and the Child Development Center. In 2010, Julie was promoted to Senior Vice President, Corporate General Counsel and Human Resources. In August of 2015, her area of focus changed slightly to align with her last position of Chief Legal Officer and Corporate Secretary where she oversaw the Company’s legal, compliance, regulatory and risk areas housed primarily in the departments under her direct supervision of Legal, Enterprise Risk Management, Risk Management (including Worker’s Compensation, Security and Food Safety), and the Project Management Office. She also served as the Company’s secretary with oversight of SEC compliance and coordination of Board matters. Julie served on the NACS Board of Directors for many years culminating with the position of Chairman from 2020-2021.
Before joining Casey's, Julie was an attorney for Shearer, Templer, Pingel &Kaplan. Julie has been active in a number of organizations including the Association of Corporate Counsel (Iowa Chapter), Iowa State Bar Association (past chair of the Corporate Counsel Section), Drake University Law School Board of Counselors and Delta Theta Phi International Law Fraternity, where she served four years as its president. She currently serves on the non-profit Boards for the Wildwood Hills Ranch of Iowa, the James Arthur Albert Foundation, and the Affiliated House Corporation of Gama Phi Beta at Iowa State University. She is also a board member of SuckerPunch Gourmet LLC.
Julie earned a J.D. from Drake University Law School and a B.A. in political science from Iowa State University. She and her husband Tom are the parents of four children and 1 granddaughter.
About Casey’s: Headquartered in Ankeny, Iowa, Casey’s General Stores, Inc. operates more than 2,400 convenience stores in 16 Midwestern states. Casey’s offers self-service fuel, a wide selection of grocery items and an array of freshly prepared food items. Among the most popular of Casey’s prepared food are its made-from-scratch pizzas, donuts, subs and sandwiches. Casey’s operates from three company distribution centers, enabling an approximate delivery of 90% of in-store products as well as 55% of fuel.
Read bio >>
Kevin Paul Scott has traveled to six continents and spoken to leaders from more than 100 countries. Kevin co-founded the leadership consultancy ADDO, which is Latin for "Inspire." For consecutive years, ADDO was the #1 Small business on the Best Places to Work list in Atlanta. ADDO developed the national Chick-fil-A Leader Academy program, the Baltimore Ravens Leadership Institute, and helps companies attract and develop top talent. Kevin is the author of three books, including his latest The Lens. Kevin is a frequent guest on numerous media outlets, including Fox News, CNN, and MSNBC.
The NACS Human Resources Forum educates and connects HR professionals specifically working in the convenience retailing industry. Access the 2024 attendee list (PDF) to see who joined the forum in the past. Register now for the 2025 NACS HR Forum and ensure you are part of the conversation!
Registration for the 2025 NACS HR Forum is now open. Don’t miss out on the opportunity to connect with other convenience retailers in a setting perfect to address the challenges facing our industry.
Register Now
Registration Pricing:
NACS Retail Member - $1,499
NACS Retail Non-Member - $2,500
There are a limited number of seats for supplier partners. For supplier registrations, please contact Anna Serfass at aserfass@convenience.org.
All 2025 Human Resources Forum events and accommodations will take place at:
Hutton Hotel
1808 WEST END AVE,
NASHVILLE, TN 37203
615-340-9333
All attendees are responsible for booking and guaranteeing their own hotel accommodations. A direct reservation link will be provided as available.
NACS Group Rate: $259+tax
Hotel Reservation Deadline: Friday, February 21st, 2025
NACS has negotiated a group rate of $259/night + tax on your behalf. All charges and hotel reservations are the responsibility of the guest. A form of payment will be required when booking your hotel accommodations. Confirmation numbers will be provided by the Hutton Hotel immediately following confirmation of your reservation.
Book Your Room
Attendees must book their own flight accommodations. The cost of flights and ground transportation are not included in the event registration fee.
Nashville Internation Airport (BNA)
For questions regarding hotel or travel accommodations, please contact:
Anna Serfass
Meetings and Expo Coordinator
aserfass@convenience.org
+1 703.518.4243
The 2025 NACS HR Forum will include opportunities for attendees to visit with HR partners. We are looking for partners with HR solutions and technologies to help prepare the industry for the future of work. See the list of past HR Forum participating companies (PDF).
If you are a vendor and are interested in participating in the 2025 NACS HR Forum, please reach out to Jenna Collard at jcollard@convenience.org to discuss available opportunities to engage with this audience.
Executive Leadership Solutions: Executive Leadership Solutions is an executive search firm specializing in upstream and downstream oil, supply chain and logistics, convenience store and travel centers, car wash manufacturing and retail operations, quick serve, casual dining, and full service restaurant, consumer product goods distribution and manufacturing, petroleum, gasoline and lubricants distribution/transportation, alternative energy, bio-fuels, ethanol, solar, and wind.
goHappy: Communicate and collect feedback from your entire frontline with goHappy’s easy-to-use app-free employee engagement platform. With goHappy, your frontline feels more connected and more valued, leading to higher productivity and lower turnover.
Haskel Thompson & Associates has provided executive recruitment services to the oil, energy, convenience store, and QSR industries since 1979. Our team works with a wide rang of top-tier candidates from middle management to C-Suites.
RTO is the preferred learning platform for the convenience industry. We help c-stores train and retain their frontline employees with content that is memorable and engaging. High turnover. Compliance risks. Safety hazards. We understand these issues and have ready-to-go training content to help equip your team.
Royal Recognition inspires, rewards, and celebrates valued employees through employee recognition programs. They collaborate with their partners to create an intentional culture of recognition. Royal Recognition is a privately held, woman-owned business enterprise with award-winning workplace solutions that increase loyalty, contribute to brand growth, and increase productivity through effective employee engagement.
Trike.co is a modern spin on boring & tedious workforce training. Our mobile-first app delivers engaging industry-vetted content where work happens. Digital transportable credentials allow your frontline teams to ditch the desk and hit the floor!
VidCruiter helps HR Professionals worldwide save time, money, and headspace by modernizing outdated recruitment processes. Manage the entire recruitment lifecycle with all the features in each of the products below, fully integrated and all in one place: Filtering, Screening, Pre-Screening, Scheduling, Interviewing, References.