NACS/Coca-Cola Retailing Research Council
The NACS/Coca-Cola Retailing Research Council (CCRRC) conducts studies on issues that help retailers respond to the changing marketplace. The unique value of these studies rests with the fact that retailers define the objective and the scope of each project and "own" the process through the release of the study and dissemination to the broader retail community.
Embracing Modern Convenience: Responding to Shopper Needs
Recent reports from the NACS/Coca-Cola Retailing Research Council have examined the changing face of the convenience retail industry. With that in mind, the most recent council embarked on a study to better understand the evolving need states of the c-store shopper.
People Power for C-Stores
When it comes to business, people matter. Studies consistently show that employee engagement leads to business growth, and that’s why the North America NACS Council chose to study the topic in this three-phase project.
Get in the Game
Understanding and responding to customer needs is the key to unlocking retail growth, but it’s not always easy to do. This report shows how real convenience retailers are using the Playbook for Success, the North America NACS Council’s 2013 report, to strengthen their offerings to customers as the path to growing sales.