Convenience Voices allows you to collect real time decisions and opinions from your shoppers.
Why Convenience Voices?
Convenience Voices provides deep and rich insights into shopper behavior:
- Why do shoppers choose certain stores and brands?
- What do they want and need?
- How do they choose what to purchase?
- Which promotions and placements are effective?
- How do impulse triggers affect purchasing decisions?
Shopper feedback enables you to:
- Deeply understand key shopper segments
- Interpret your customer’s journey to compete in-store and online
- Craft strategies that win loyalty
- Adapt your advertising and promotional efforts based on shopper preferences
- Appeal to changing demands and desires
- Pinpoint missed opportunities and identify areas for growth
How does it work?
- NACS Research team helps you develop questions that are relevant to your shoppers and market.
- We coordinate with our research partner to capture in the moment feedback from over 8,000 national convenience store shoppers to inform your in-store category, marketing, foodservice, customer experience, loyalty and promotions strategies.
- The rich and actionable data is compiled and shared with you to help your teams better understand your shoppers and take action.
What's the timeline?
The deadline to participate in Convenience Voices is May 31, 2023. Presentations with study results begin in October and continue into the following year.
Questions are strategized and written by NACS Research, then sent to shoppers. They shop. They answer. You get full insights into their shopping journey, formulated, analyzed and presented by NACS Research, plus a custom report that can be shared organization wide. Also includes 28 hours of consulting support.
What You Will Get:
Razor-sharp insights into your customers’ journey
Access to your firm’s results, plus regional and national data
Decision-time feedback, plus multimedia testimonials and images
Personal results presentation from NACS Research
28 hours of consulting support from NACS Research
Filter data online and export to Excel
Request a conversation with Leroy Kelsey, NACS director of research, to find out which Convenience Voices offer is right for you.
(includes Web Access Convenience Voices)
You want to know what shoppers think on a national, regional and firm level, and you want personal insights. Includes 28 hours of consulting support from NACS Research.
You want aggregate data that is just clicks away.
You want to know what shoppers think on an aggregate national level plus change year over year. Results are available via web access. Up to 5 accounts with web interface can filter, download to Excel and build compelling presentations.
You want to ask your own questions any time of year, with NACS expertise behind the findings.
You write up to 15 category-specific and brand-specific custom questions, with strategic support from NACS Research. All results and insights are personally presented to you by NACS Research.
You want a quick, custom read from the marketplace any time of year, including targeting specific groups and segments.
You write up to 8 custom questions. NACS manages fielding and shares the actionable results within days.
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Convenience Voices |
Web Access Convenience Voices |
My Voices |
My Voices Pulse |
| Data Type |
Firm-level, regional and national data |
National data |
National data |
National data |
| Decision-time feedback, plus multimedia testimonials and images |
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| Questions |
NACS strategizes and formulates 30+ questions |
NACS strategizes and formulates 30+ questions |
up to 15 of your custom questions |
up to 8 of your custom questions |
| Personal results presentation from NACS Research |
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|
|
| Consulting support from NACS Research |
28 hours |
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| Filter data online and export to Excel |
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| Initiation time |
summer |
summer |
anytime |
anytime |
| Investment Level |
$$$ |
$$ |
$$ |
$ |
Request a conversation with Leroy Kelsey, NACS director of research, to find out which Convenience Voices offer is right for you.
Region-specific reports explain shopper experiences and will help you understand purchase tendencies within each NACS region. Discover how shopper patterns are evolving and why consumers are shopping convenience now.
View a sample excerpt of a region report (PDF).
List price: $299
Member price: $249
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