Convenience Voices is packed with valuable, proprietary insights you can only get from NACS. Leveraging the ubiquity of mobile technology enables more precise targeting, expanded geographic reporting, powerful multi-media feedback and so much more.
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The primary research study let’s your organization shape the questions we ask about your brand (and your competition…shh!) to deliver the most impactful and actionable results possible.
Who should participate?
Retailers and Suppliers.
What will you get from the program?
As a participant, your organization will receive:
- A custom results presentation from the NACS Research team
- Consulting support for data-related inquiries
- Brand-specific, National and Regional data cuts
- Access to interactive digital web tool to run your own analyses
What's the timeline?
The deadline to participate in Convenience Voices is May 31st. Study results presentations to participants start in October and continue into the following year.
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Region-specific reports explain shopper experiences and will help you understand purchase tendencies within each NACS region. Discover how shopper patterns are evolving and why consumers are shopping convenience now.
View a sample excerpt of a region report (PDF).
List price: $299
Member price: $249
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Have a new opportunity or idea you want to run by consumers? Uncover an issue you need to hear from consumers about? Want to test or pilot a new process before committing?
Enter My Voices—a new bespoke study that offers retailers and suppliers the opportunity for an entirely custom voice of the customer survey.
Anytime. Anywhere. Get custom Adhoc survey of up to 12 questions and results presentation by NACS Research experts.
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Convenience Voices
What’s the survey panel size and coverage area?
The survey sample is currently +7,000 vetted C-Store shoppers. Interviews are conducted in all six NACS regions across the US at once.
How frequent are the studies?
Surveys are fielded annually between mid-July and August 30th. Although the survey is annual, NACS continuously collects C-Store shopper feedback for rapid insights that answer critical questions.
What's the methodology?
NACS will assist in the questionnaire development and collect insights into shopper attitudes and behaviors. NACS will field the survey digitally and provide a results summary to the participant.
What are the deliverables?
- Assisted questionnaire development
- Questionnaire programming and deployment
- Comprehensive project management
- Custom results presentation, including shopper behavioral, attitudinal and experiential data as well as NACS Research expert commentary and key takeaways
- Access to interactive digital web tool to run your own analyses
What is the term?
The deadline to participate in Convenience Voices is May 31st. Study results presentations to participants start in October and continue into the following year.
My Voices
What’s the survey panel size and coverage area?
The panel currently consists of +11,000 vetted C-Store shoppers and rapid-response mobile interviews are conducted in all six NACS regions across the US at once.
How frequent are the studies?
The NACS Shopper Panel can be initiated at any time. Although the panel is a subset of an annual survey, NACS continuously collects C-Store shopper feedback for rapid insights that answer critical questions.
What's the methodology?
NACS will assist in the questionnaire development and collect insights into shopper attitudes and behaviors concerning topics of interest to the participant. Also, NACS will field the survey digitally and provide a result summary to the participant.
NACS fields questions to shoppers that elect to participate in the panel. The sample-size is typically capped at 500 responses (can be extended) to ensure statistical significance and robust results fast!
What are the deliverables?
- Assisted questionnaire development
- Questionnaire programming and panel solicitation
- Comprehensive project management
- Custom results presentation, including shopper behavioral, attitudinal and experiential data as well as NACS Research expert commentary and key takeaways
What is the term?
The period of performance for the My Voices is four weeks (six weeks for full study) from the time of contract execution.
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Want to learn more or schedule an informative demo? Fill out the form below and we will add you to the Convenience Voices distribution list.