With spring around the corner, Red Bull announced its limited-edition spring flavor, Red Bull Spring Edition Cherry Sakura, is now available in stores nationwide.

The flavor features “the taste of cherry, cherry blossom (sakura) and a touch of almond flavor,” the company said in a press release.

Packaged in white-colored 8.4 oz and 12 oz individual cans with accents of cherry-red lettering, Red Bull Spring Edition Cherry Sakura contains the same functional ingredients as Red Bull Energy Drink, the company said. The limited-time offering is available with and without sugar.

V8 introduced V8 Energy Zero Sugar, “a new line extension that kicks off the New Year with flavor and wellness in mind,” the company said in a press release sent to NACS.

“V8 Energy Zero Sugar brings a fresh take on familiar favorites, blending nostalgic flavor profiles with refreshing taste,” the company said.

Available now at Amazon and Walmart, each 8 oz can has about 80 mg of caffeine sourced from black and green tea.

The new line features three flavors:

• Blueberry raspberry: “Bold, juicy berry flavor with a smooth energy boost.”
• Strawberry lemonade: “Bright, refreshing and fruit-forward.”
• Cherry lime: “A crisp, tangy twist with a hint of citrus.”

V8 Energy noted that the line meets the growing demand for low-sugar beverages as wellness and better-for-you options continue to impact purchase decisions, citing data from Mintel’s 2025 Energy Drinks Report that 83% of sport and energy drink consumers are interested in no/low sugar options.

The Coca-Cola Company’s Mr. Pibb also announced two new flavors: Punchin’ Peach and Thrillin’ Vanilla.

“Rooted in Mr. Pibb’s distinctive spicy cherry base, Punchin’ Peach introduces vibrant peach notes for a bright, fruitier profile, while Thrillin’ Vanilla incorporates smooth vanilla for a layered, indulgent finish,” the company said in a press release sent to NACS. Both flavors will be available in 12oz/12 packs and 20 oz bottles at participating retailers.

The company also announced that Mr. Pibb and Mr. Pibb Zero Sugar are expanding into additional markets across the West, Midwest, Southeast and Mid-Atlantic. Mr. Pibb Punchin’ Peach and Mr. Pibb Thrillin’ Vanilla are rolling out in select West and Midwest markets as well as Florida.

Additionally, Mountain Dew Baja Blast was named the Official Soft Drink of Major League Baseball. As part of the partnership, Mountain Dew will roll out a season-long promotion tied to the biggest home runs in the game. The 'Get a Baja for a Blast' program will turn long-distance home runs into product rewards, with more details coming soon at BajaBlastHomeRuns.com.

"Mountain Dew Baja Blast brings the same electrifying energy to baseball that fans feel with every sip of our tropical citrus soda—whether it's at first pitch, during a seventh-inning stretch or in the middle of a late-game rally," said Mark Kirkham, chief marketing officer, PepsiCo Beverages U.S. "As the official soft drink sponsor of MLB, we're excited to fuel fans' passion for the game all season long."

Earlier this month, Mountain Dew brought back its Baja Cabo Citrus to shelves nationwide as a permanent flavor. The company describes the drink as a “zippy twist on the legendary Baja Blast taste fans know and love, delicious tropical citrus punch with notes of mandarin and lime flavors.”

Bud Light and Michelob Ultra also leaned into sports marketing this month, with both companies airing commercials during the Super Bowl.