Arko Corp. is introducing a new “value-driven meal deal strategy” across all its stores that sell hot and cold grab and go food, including the recently launched fas craves concept, according to a press release.
The retailer said that since January, it has offered $3, $4, $5 and $6 meal deals for rewards members, which Arko described as a “key component of the company’s ongoing food strategy.”
Arko said some examples include: any-size hot or iced coffee paired with two donuts for $3; a breakfast sandwich with a hot or iced coffee or 20 oz Pepsi product for $4; a Tyson chicken sandwich bundled with any-size fountain drink or 20 oz Pepsi product for $5; and a combo featuring any-size fountain drink or 20 oz Pepsi product with two chicken tenders and potato wedges for $6.
“Our customers are looking for delicious, relevant and satisfying meals at prices they can feel good about,” said Chairman, President and Chief Executive Officer of Arko Corp. Arie Kotler. “With our new meal deal strategy, we are delivering real value, real choice and real convenience across every daypart. These offers strengthen our position as a foodservice destination and reinforce our commitment to providing great-tasting food at an incredible value.”
In other Arko news, the retailer recently opened a remodeled Apple Market with its fas craves food concept in Hazard, Kentucky. The store represents the fourth fas craves remodel, following two earlier new-to-industry openings, bringing the total number of fas crave locations to six nationwide.
The remodeled Apple Market store opened to customers on February 16, with a grand opening celebration planned for early spring featuring special promotions and community-focused events.