Pittsburgh-based Coen Markets has expanded its partnership with Upside, bringing the technology to nearly 50 sites across western Pennsylvania, Ohio and West Virginia.
According to a press release from Upside, Coen saw immediate success with its pilot program and expanded to list all its eligible company-operated stations on Upside. In the months since, the Coen team has rolled out the program to its dealer locations.
“In our first year on Upside, we earned $2.4 million in verified incremental sales, and 85% of those customers were new or infrequent visitors,” said Miko Angeles, vice president of fuel and mobility at Coen Markets. “Upside’s transparent data and validated methodology gave us the confidence to expand the program across our network.”
Upside is a digital marketplace that connects fuel and convenience store retailers with millions of nearby consumers through personalized cash-back offers that influence where and when they fill up.
“This partnership shows the power of the Upside marketplace,” said Sam Berkovitz, vice president of enterprise fuel at Upside. “By giving Coen the opportunity to connect with millions of nearby consumers through personalized offers—and only charging for verified incremental sales—we’re helping regional fuel marketers grow share in an increasingly competitive environment.”
Last year, Coen Markets leaned into sports marketing, joining Pitt Athletics and Pitt Sports Marketing as the inaugural partner for the Hail to Pittsburgh Partner Platform, which spotlighted and celebrated Pittsburgh-based businesses.
Coen Markets also partnered with the Pittsburgh Riverhounds professional soccer team and the Washington Wild Things baseball team.