Retailers Roll Out Deals for National Coffee Day

7-Eleven, Sheetz and more are offering deals and LTO fall flavors on September 29.

September 24, 2025

Retailers are gearing up for National Coffee Day on September 29 with deals and fall flavors. At 7-Eleven, the retailer is offering 7Rewards and Speedy Rewards loyalty members a free coffee with the purchase of any breakfast sandwich at participating 7-Eleven, Speedway and Stripes stores, a spokesperson for the company told NACS. The deal is available now through October 28.

Last month, 7-Eleven rolled out two fall LTO coffees. The new drink options are:

  • 7-Select Pumpkin Spice Iced Cappuccino: A ready-to-sip bottled cappuccino with pumpkin spice.
  • Pumpkin Apple Crisp Cold Brew and Latte: Available in both cold brew and as a latte, this blend “brings together pumpkin, crisp apple and warm cinnamon with hints of nutmeg and clove, topped off with a buttery oat crumble flavor and a hint of vanilla.”

Over at Sheetz, the retailer is celebrating National Coffee Day with a free self-serve coffee—hot or iced, any size—with any purchase. The limited-time offer is available from September 29 (National Coffee Day) through October 1, at all 800+ Sheetz locations, a spokesperson told NACS.

To redeem the offer, customers must be enrolled in the My Sheetz Rewardz loyalty program.

Sheetz is also rolling out its fall LTO coffee menu—items are not included in the coffee day deal. Sheetz’s new fall drink lineup features:

  • Shpiced Honeycrisp Lemonade
  • Cinnamon Roll Hot Latte
  • Pumpkin Frozen Latte
  • Cinnamon Roll Shake

EG America is also getting in the spirit of National Coffee Day with deals and promotions. A spokesperson for the company told NACS the deal includes a free hot or iced coffee for SmartRewards members on September 29. The offer is available at all EG America banners except for Sprint stores.

“To celebrate National Coffee Day, we’re thrilled to treat our SmartRewards members to a free cup of their favorite Farmhouse Blend coffee,” said Julie Ryan, VP of food and dispensed beverage, EG America. “It’s also a great day to join our SmartRewards program, if you haven’t already, where guests can earn points, redeem rewards and access special offers both in our stores and at the pump.”