Pilot is elevating its digital offerings with the launch of mobile ordering, the renaming of its loyalty app and a reimagined website. The retailer said the updates mark the latest milestone in its ongoing plans to innovate and create exceptional experiences for customers.

Pilot’s new mobile ordering feature allows customers to order ahead. Customers receive an alert when the order is ready for pickup and earn and redeem rewards within the app. Mobile ordering is available online or in the Pilot app in select markets with plans to expand to nearly 400 locations by the end of 2025, according to the announcement.

As part of its digital enhancements, Pilot also launched a redesigned website at PilotCompany.com. “The new site offers a fresh design, updated content and a more intuitive user experience, making it easier for guests to find what they need. Mobile ordering, along with the ability to reserve showers and parking, is also available on the website,” the retailer said.

The company also renamed its myRewards Plus app to the Pilot app. The Pilot app will continue to offer previous features, plus an expanded rewards program to include Canada, allowing professional drivers to earn rewards through PushForPoints when fueling at Canadian Flying J locations. Pilot said further app enhancements are planned for 2026.

“At the heart of everything we do is a genuine desire to connect with our guests in meaningful ways and show them that they matter at every turn,” said Brad Anderson, president, retail at Pilot. “We’re focused on listening to what our guests need and delivering exceptional experiences that make the most of every mile.”

In other recent Pilot news, earlier this month the retailer’s collaborative EV charging network with General Motors and EVgo Inc. reached more than 200 locations across nearly 40 states. In two years, the companies have deployed nearly 850 new electric vehicle (EV) fast charging stalls across the United States, Pilot said.