Weigel’s is rolling out its new “Win What You Spend” app promotion, a new gamification feature in the MyWeigel’s Rewards app.
Throughout November, Weigel’s said every transaction made using a MyWeigel’s Rewards account automatically earns an entry for a chance to win back every dollar spent at Weigel’s during the month.
“The ‘Win What You Spend’ initiative reflects a growing trend across the convenience retail industry, where gamified loyalty experiences are helping brands engage younger generations. Today’s guests expect more than transactions—they seek interaction, personalization and connection. By blending technology with the everyday rhythms of convenience, Weigel’s is creating a space where guests don’t just shop—they play, participate and belong,” the retailer said.
“This new campaign is more than just a giveaway—it’s an experience,” said Jessica Starnes, director of loyalty at Weigel’s. “Gamification allows us to connect with guests on a deeper level. It brings energy and anticipation into something as simple as a morning coffee or a fuel stop, making every visit more meaningful.”
Earlier this year, Weigel’s announced “a major milestone” in mobile engagement: the Weigel’s Arcade, available in the MyWeigel’s App, officially surpassed 1 million plays.
At PDI Connections Live 2025, Starnes discussed ways to enhance loyalty apps with gamification and new ways to redeem offers. Read more here.