Casey’s Launches Private Label Spicy Chips

Plus, Kellanova introduced three LTO Pringles flavors at select Pilot travel centers.

November 04, 2025

Casey’s is adding a “fiery new addition” to its private label lineup: spicy rolled tortilla chips, the retailer told NACS. Launching this month, the rolled tortilla chips join more than 300 private label items available across in-store categories at Casey’s.

“Spicy snacks are having a moment—in fact, 95% of restaurants now feature spicy options, according to research firm Datassential. Casey’s is keeping pace with the trend, delivering bold, crave-worthy flavor in its all-new rolled tortilla chips. Available in three fiery varieties—Spicy Ranch, Fire Red Hot and Chile Limón—each chip is crafted to satisfy every kind of spicy craving, from creamy heat to tangy zest,” Casey’s said.

“We’re always listening to what our guests crave—big flavor and great value—and this new snack delivers both,” said Eric Long, vice president of proprietary brands at Casey’s. “With bold taste and a smart price point, these rolled tortilla chips are set to become a go-to choice for guests looking for a flavorful twist that’s anything but ordinary.”

In December, Casey’s said Rewards Members can get a Buy One, Get One 50% Off deal for the new rolled tortilla chips.

Meanwhile over at Pilot, Kellanova is rolling out three exclusive Pringles flavors—available now through December 31 at select Pilot travel centers, a spokesperson told NACS.

The new lineup includes:

  • Pringles Dill Pickle: “Riding the surging dill flavor trend (up YOY in c-stores, Technomic 2025), this tangy-salty crisp hits every zesty note.”
  • Pringles 7-Layer Dip: “A nod to the ‘newstalgia’ movement (Mintel 2025), blending childhood comfort with a modern twist of cheese, onion and sour cream.”
  • Pringles Loaded Potato Skins: “Smoky, cheesy and craveable, inspired by one of the fastest-growing appetizer flavors on menus nationwide (Technomic 2025).”

Last year, 7-Eleven launched limited-time 7-Select Big Bite Hot Dog Chips, inspired by its Big Bite Hot Dog, at 7-Eleven, Speedway and Stripes stores nationwide. The retailer described the limited-time flavor as “inspired by classic hot dog toppings like ketchup, mustard and relish—all packed into a crunchy potato chip.”