Weigel’s announced “a major milestone in mobile engagement:” the Weigel’s Arcade, available in the MyWeigel’s App, has officially surpassed 1 million plays after launching in January, according to a press release.
Developed in partnership with Rovertown, the Weigel’s Arcade and Coin Catalog are “innovative digital experience[s] designed to bring fun and rewards to families in our community,” by offering games and rewards perks for loyalty members, Weigel’s said. Weigel’s said the integration of digital fun and tangible benefits enhances customer engagement. The Coin Catalog and game selection rotate periodically to keep the experience fresh.
“This milestone is a reflection of how guests want to engage with our brand—not just at the pump or in-store, but wherever they are,” said Jessica Starnes, director of loyalty. “The Arcade has become a daily habit for thousands of our users, and it proves that loyalty isn’t just earned through points—it’s built through moments.”
As part of its next evolution, Weigel’s will expand the Coin Catalog, allowing players to redeem their progress for exclusive offers and real-world items—further connecting in-app fun to in-store value, it said.