Casey’s is partnering with Pepsi for a new nationwide ad spot highlighting the pairing of pizza and Pepsi, the retailer said in a press release. Casey’s is the first convenience retailer to be featured in Pepsi’s “Food Deserves Pepsi” campaign, which launched in 2024.
The new commercial follows a “determined Pepsi Chaser charged with ensuring no rogue Casey's slice be enjoyed without the bold, refreshing taste of Pepsi,” the company said. The creative, which includes a 30-second ad and a 15-second cutdown, is rolling out nationally across digital and social platforms, and will be shared on fuel pump screens.
“Quality is baked into everything we do at Casey’s, and you can taste that in every slice,” said Tom Brennan, chief merchandising officer at Casey’s. “That’s why teaming up with Pepsi under the idea that Casey’s pizza tastes even better when paired with an ice-cold Pepsi is a natural fit. It is two brands that know great taste, coming together for the perfect hometown combo.”
Casey’s the country’s fifth largest pizza chain, and is known for its classic pizzas as well as LTOs, including the pickle-wrap inspired pizza, an Italian deli pizza and a BBQ brisket pizza promoted by celebrity chef Andrew Zimmern. In September at the start of football season, Casey’s, alongside NFL player and Iowa native Cooper DeJean, launched a Saturday tailgate campaign for its breakfast pizza, offering 40% off any size pizza every Saturday from September 6 until January 3, 2026.
Earlier this year, Casey’s also partnered with GSTV to expand its retail media capabilities on the forecourt and at pump screens. NACS spoke with Justin Coaldrake, senior director of omnichannel guest experience and media at Casey’s, and Sean McCaffrey, president & CEO at GSTV, to learn more about the partnership. Read the Q&A here.