Mondelēz International’s Oreo brand is introducing the limited-time Selena Gomez Oreo Cookies, a brand-new flavor inspired by Selena’s love of horchata, according to a press release.
Oreo said that Selena worked closely with the brand to develop a one-of-a-kind sweet-and-spiced flavor combo. “The cookies include a layer of chocolate and cinnamon flavor creme atop a layer of sweetened condensed milk flavor creme with cinnamon sugar inclusions, all sandwiched between two chocolate cinnamon flavored wafers,” the company said.
"Tapping into Selena's world—her cultural roots, her loyal fan base, her musical journey—propels the Oreo brand’s cultural relevance and playful personality to new heights,” said Michelle Deignan, vice president, Oreo, U.S. “The Oreo brand is constantly discovering new parts of itself through creative and unexpected innovations. This collaboration embodies our commitment to delighting our consumers in unexpected ways and further establishes our footprint in the music industry.”
In addition to curating her Oreo flavor, Gomez also created six unique embossments designed with her fans in mind, including one that spells out “Selenators.” The brand also said there’s also one exclusive cookie found in approximately every three packs that features Selena’s classic signature—marking the first time the Oreo brand has ever put an autograph on an Oreo cookie.
The LTO Selena Gomez Oreo Cookies will be available for presale in the U.S. starting on June 2 at www.OREO.com/UnwrapTheCollab. The Oreo cookies will begin rolling out at retailers nationwide starting on June 9, and will be available only for a limited time, while supplies last.
In January, Oreo launched a “sweet new collab” with music artist Post Malone, featuring limited edition twisted crème Post Malone Oreo Cookies.
According to Oreo, the cookies featured a first-of-its-kind swirled creme combining salted caramel and shortbread flavor creme, sandwiched between an Oreo chocolate cookie and a signature golden cookie.