Oreo launched a “sweet new collab” with music artist Post Malone, featuring limited edition twisted crème Post Malone Oreo Cookies.
According to Oreo, the cookies feature a first-of-its-kind swirled creme combining salted caramel and shortbread flavor creme, sandwiched between an Oreo chocolate cookie and a signature golden cookie.
"Can't believe they let me make my own Oreo cookie. So happy everyone gets to try the taste twist—hope you love it as much as I do, 'cause I think it's the best Oreo ever!" said Post Malone. "It's the first time Oreo has ever twisted the creme of the cookie and they named it after me."
Each cookie also features one of nine unique embossments inspired by Post Malone that represent his discography. Mondelez said that customers can expect a mix of cookie designs and a handwritten signed note on the back of the pack.
"Flavor innovations and collaborations, inspired by fan behavior, have become a mainstay in our playbook as a way to maintain relevancy across our portfolio of snack brands," said Tanya Berman, Mondelēz senior vice president of biscuit. "With an iconic brand like Oreo, our challenge is to consistently raise the bar and discover fresh ways to engage our fans. This collaboration with Post Malone sets a new standard."
The Oreo brand is also “inviting fans to reveal their very own Oreo cookie flavor with the Taste Twist Digital Experience: Unlock Your Own Taste Twist Cookie, which is part of the Oreo ‘Taste Twist’ Sweepstakes. Starting early February through March 31, fans will be able to discover what their musical preferences really taste like.”
Oreo said fans can input their musical sound and let the algorithm reveal their own Oreo cookie flavor combo.
The LTO Post Malone Oreo cookie packs will be available for presale starting on January 27 and will begin rolling out at retailers nationwide starting on February 3 while supplies last.
In September Coca-Cola and Oreo teamed up to create two limited-edition products: an Oreo Coca-Cola sandwich cookie and Coca-Cola Oreo Zero Sugar.