The NACS Marketing Leadership Program at Kellogg School of Management at Northwestern University, taking place July 20-25, 2025, is designed for senior-level convenience industry executives looking to home in on branding, consumer experience and analytics. This program will help you make your company more customer-centric and gain a competitive edge.
The NACS Marketing Leadership Program helps convenience leaders:
- Determine the most attractive targets for your company’s offerings to drive organizational growth.
- Build and strengthen company brand positioning.
- Optimize customer experience and influence customer choices.
- Gain insights into consumers’ goals, beliefs and behaviors and translate those into an effective marketing strategy.
- Learn how to lead modern marketing-driven organizations.
“Quite the intensive crash course for a small entrepreneur with no marketing background. It does a great job showing how you can make aspirations of large growth a reality. I’ve definitely learned some lifelong marketing skills and tools,” one previous attendee said.
The program has been customized for the convenience and fuel retailing industry and is administered by faculty in the Kellogg School of Management, ranked No. 2 (tie) in Best Business Schools by U.S. News and World Report—providing a once-a-year chance for high-potential executives to get immersive industry-specific training from world-class marketing experts.
“I learned so much from this experience and can’t wait to apply learnings at [our] stores. I also made a lot of great new connections and friends with some of the best in our business. … If you have not taken this course, I highly recommend this outstanding NACS course. You will be glad you did!” a past participant wrote of their experience.
Click here to learn more and register for the NACS Marketing Leadership Program.
For any questions or to request more information, please contact Brandi Mauro,
program manager, executive education at bmauro@convenience.org.