Nisqually Markets is continuing its fuel rebranding initiative and has converted its Lakewood, Washington, location to Nisqually Markets Fuel, “marking a significant milestone in the Nisqually Indian Tribe’s journey toward greater economic autonomy,” the retailer said in a press release sent to NACS.
The retailer said the transition aligns with a broader effort to unify all fuel and convenience store operations under the Nisqually Markets brand. This move follows the successful rebrand of the Yelm Highway store earlier this year.
“This is part of a larger move to align our fuel and store offerings under one consistent brand that supports the Nisqually Indian Tribe and our long-term vision,” said Sam Roark, director of retail operations for Nisqually Markets. “This move reduces external dependencies, enhances Tribal sovereignty and creates opportunities for reinvestment in community programs, jobs and economic growth.”
Nisqually Markets said the Lakewood store temporarily closed during the rebrand to allow for the installation of new equipment and the removal of Shell-branded fuel offerings. Customers at the location now have access to Nisqually Markets Fuel—a product fully owned and operated by the Nisqually Tribe through its business arm, Medicine Creek Enterprise Corporation (MCEC).
The rebranding “empowers the Tribe to provide more competitive fuel pricing and create stronger ties between fuel purchases and in-store promotions,” the retailer said.
“As we continue to bring more stores under the Nisqually Markets Fuel brand in 2025, this transformation will stand as a symbol of Tribal ownership, economic innovation and our customer-first values,” Roark said.
Earlier this month, Nisqually Markets launched its new spam musubi at its convenience store locations—a “bold and flavorful new offering that reflects the rich diversity of the Pacific Northwest and continues to raise the bar on what customers can expect from a convenience store.” The item is now available at participating Nisqually Markets locations.