Butterfinger is leaning into a classic breakfast favorite with Butterfinger French Toast, a limited-time release hitting shelves now.
“This limited-time flavor marks Butterfinger's third innovation in the past year, building on a portfolio of elevated and nostalgic flavors like Salted Caramel and Marshmallow,” the company said in a press release.
"French toast is a classic that hits across generations—mom made it, diners serve it at any hour, your friends beg for it at brunch and it still feels like a treat every time," said Yann Bastien, vice president of marketing for Butterfinger. "We saw an opportunity to take that universal craving and transform it into something you can enjoy anywhere, anytime. Its comfort food meets candy innovation, and it tastes like the best breakfast memory you have."
The new flavor has “Butterfinger’s signature crispety, crunchety texture and peanut-buttery center wrapped in an irresistible French toast-flavored coating.”
Meanwhile, Tic Tac partnered with Dr Pepper to launch Tic Tac Dr Pepper Mints, “a limited-time offering that combines the unique, one-of-a-kind flavor of Dr Pepper with the instant refreshment of Tic Tac mints,” the company said in a press release.
“Tic Tac Dr Pepper Mints bring together two powerhouse brands in an unexpected way," said Endri Shtylla, marketing director at Ferrero. "We've brought Dr Pepper's original 23-flavor blend into the convenient mint format Tic Tac does best—giving fans a whole new way to enjoy the flavors they love.”
Tic Tac Dr Pepper Mints are now available at select retailers and will roll out to additional locations nationwide in the coming months.