The Hershey's Kisses brand and the Pokémon Company International are introducing special-edition Hershey's Kisses wrapped in collectible Pokémon foils, according to a press release.
“With 151 unique foil designs inspired by the original Kanto region Pokémon, every unwrapping is a chance to discover, trade and collect them all. From Pikachu to Mew, each Hershey's Kisses chocolate is wrapped like a Poké Ball unveiling the classic, melt-in-your-mouth milk chocolate that fans have loved for generations,” The Hershey Company said.
Elsewhere, former football player Tom Brady has entered the game with the release of his Goat Gummies. The candy is “an organic vegan gummy snack he developed as part of his ongoing multi-year partnership with consumer goods and food delivery company Gopuff. They're $4.99 and can be ordered and delivered to your door in 15 minutes,” wrote outlet Entrepreneur.
The outlet reported that the gummies offer a sweet version, a sour version and a tropical fusion.
“I was hands-on from the start with Goat Gummies. It was super important to develop something that I would eat. That my kids would eat,” Brady said.
Meanwhile, M&M'S is “hatching a partnership” with Universal Pictures and Amblin Entertainment's Jurassic World Rebirth to launch limited-edition M&M'S packs, M&M'S Fun Club fan perks, exclusive content and more, according to a press release.
The partnership includes:
- Limited Edition Collectible Packs: M&M'S is releasing three limited-edition M&M'S Mega Peanut Butter packs with imagery inspired by the new film. These specialty packs are available for a limited time only at MMS.com and select retailers nationwide.
- Sweet Perks: M&M'S Fun Club members will have the opportunity to complete challenges to learn more about the partnership, like snapping a photo of the three packs to earn points, which can be redeemed for exclusive prizes.
- Custom Content and Colorful Cameos: Fans can check out new content starring the spokescandies “as they stir up 'dino-myte' fun.”
7-Eleven also is participating in a deal with Jurassic World Rebirth. The retailer said the collaboration brings dinosaurs to life across participating 7-Eleven, Speedway and Stripes stores nationwide with exclusive co-branded products, immersive in-store takeovers and themed limited-time offers.