Sheetz hosted “an unforgettable party” at one of its Pittsburgh, Pennsylvania store parking lots on August 8, featuring a surprise concert from pop-punk band The All-American Rejects, according to a press release sent to NACS.
“The 8 p.m. show marked the launch of Sheetz’s new partnership with The All-American Rejects and the chain’s new live entertainment series: ‘Sheetzertainment,’” the retailer said.
Fresh off the release of their newest single, “Sandbox,” and their first album in 13 years, The All-American Rejects are currently on their ‘House Party Tour,’ performing surprise pop-up concerts at untraditional venues across the country.
Concert tickets dropped two hours before showtime, with alerts sent to fans who signed up for surprise tour notifications from the band. For the Pittsburgh stop, only those in the greater Pittsburgh area who joined the list received the show details.
Sheetz also said it was named the official convenience partner for the JONAS20: Greetings From Your Hometown Tour, featuring The All-American Rejects and the Jonas Brothers.
“Through this partnership, fans can look forward to behind-the-scenes content and surprise moments at Sheetz locations that are filmed by the bands throughout the duration of the tour,” Sheetz said.
Following a popup involving chainsaw-sliced sandwiches, this concert also kicked off what the retailer is calling ‘Sheetzertainment,’ an all-new entertainment series. Sheetzertainment will “continue delivering a full lineup of live shows, unique activations and wild collaborations throughout Sheetz’s footprint, all infused with that distinctive Sheetz twist.”
“Chainsaws, sandwiches, surprise concerts and iconic bands—that’s just a regular month at Sheetz!” said Ryan Sheetz, executive vice president of marketing and supply chain. “We’re not just a convenience store that provides flavor-packed experiences. We’re your front-row ticket to unforgettable entertainment and the party is just getting started.”
The next installment in the Sheetzertainment series is a collaboration with Sofar Sounds, a company known for transforming everyday spaces into intimate live music venues. Scheduled for Saturday, August 23, in Pittsburgh, this event will spotlight three rising local artists in a secret show experience.
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