Anheuser-Busch’s Phorm Energy has “entered the battleground of champions” by partnering with three-time MMA lightweight champion fighter Michael Chandler, the company told NACS in a statement.
“This partnership brings together a brand that celebrates grit, discipline and resilience in everyday life with an electrifying fighter known for his championship mindset. Together they’re powering the next phase of Phorm Energy’s athlete-driven initiatives to bring the brand to a broader national audience of fans,” Anheuser-Busch said.
The company said the partnership will feature a mix of content creation, in-person appearances, social media engagement, exclusive giveaways and general promotional efforts. Fans can expect behind-the-scenes content, training insights and interactive campaigns throughout the year.
“We’re thrilled to add an elite athlete and competitor like Michael Chandler to our team. Michael’s authenticity, work ethic and high-energy persona align with Phorm Energy’s mission to empower individuals through performance-driven products and community engagement. Michael embodies the spirit of resilience and excellence that defines our brand, and we’re excited to collaborate with him on meaningful experiences and content for our fans,” said Thomas Russell, general manager, Phorm Energy.
After launching Phorm Energy earlier this year, Anheuser-Busch said Phorm Energy is now expanding production to Anheuser-Busch's Los Angeles brewery. Phorm Energy is reportedly available in over 13,000 convenience stores.
Phorm Energy is available in four flavors: Screamin’ Freedom, Grape Smash, Orange Fury and Blue Blitz. Each contains natural caffeine derived from green tea extract.