This article is brought to you by Phillips 66.

Convenience retail is a fast-paced environment, where operations are evolving and fuel prices can change daily. In this dynamic industry, retailers rely on strategies and support that can make their businesses more efficient and more profitable.

“When selecting a fuel provider and making the decision to work with a branded or unbranded supplier, ‘ease of doing business’ ranked among the top four factors that operators find most influential in their selection process,” said Ryan Ebright, manager, branded sales at Phillips 66. “Retailers want the day-to-day management of their operations to be easier so that they can focus on what really matters—their customer—and a branded fuel supplier will offer multiple benefits beyond just the fuel itself to accomplish that.”

Fuel retailers never want to be in a position of not being able to serve customers due to unreliable fuel supply or supply disruptions. “Downtime at the pump can not only mean a loss of revenue during the outage, but it could mean consumers don’t return to the store in the future either,” said Ebright. He said that Phillips 66 has an integrated fuel supply network that provides a reliable fuel supply, keeping sites full and pumps operational, reducing the risk of outages.

When issues do arise, Phillips 66 offers robust customer support. According to Ebright, the company provides its customers with local, dedicated support and a 24/7 help desk hotline to troubleshoot issues.

“Our customers have access to an online platform that provides site operators with the resources, data and insights to help improve their operations, increase traffic to their sites and ultimately grow their revenue,” he described. “Our full site offerings include numerous benefits for retailers, from modern image packages to reliable fuel supply to customer support, all of which provide resources to streamline their processes and impact the success of their businesses.”

Jeff Small, COO/management operations at a retail company that uses Phillips 66 fuel, added: “We are three generations strong with 76® [and] Phillips® 66, and I would have it no other way. What really sets them apart is the relationships we have built over the generations and the trust we have in those. I know I will have supply and if there is an issue it can be quickly resolved.”

Learn more about site branding opportunities with Phillips 66®, Conoco® or 76®.

This is the second article in a series on Phillips 66. Read part one here.