Anheuser-Busch Launches Phorm Energy

Plus, PepsiCo’s Sting Energy and C4 announce new partnerships.

May 29, 2025

Anheuser-Busch yesterday officially launched its new Phorm Energy drink. Available in four varieties, Phorm Energy “boasts natural flavors, natural caffeine from green tea, electrolytes for hydration and a blend of ingredients aimed at supporting mental focus,” according to a press release.

Phorm Energy is available in 16 oz., single cans in four flavors:

  • Screamin' Freedom: Combines blueberry, cherry and citrus.
  • Blue Blitz: A flavor combination of blue raspberry and cotton candy.
  • Orange Fury: A flavor mixture of orange soda and candied orange.
  • Grape Smash: Sweet notes of grape candy and grape soda.

Phorm Energy is the first innovation launched from the recently announced partnership between Anheuser-Busch, 1st Phorm and Dana White.

Meanwhile, PepsiCo this week announced it is the official energy drink partner of Formula 1 and is off to the races with Sting Energy, according to a press release. Sting Energy is produced by Rockstar, which is a PepsiCo subsidiary.

“Breaking away from the traditional sponsorship route, Sting Energy approached this collaboration in a way only it can—by tapping into the power of sound. In a sport where audio is emotion, physics and adrenaline all at once, Sting Energy transformed a shared sensory experience into an unmissable brand moment. As part of the partnership, Sting Energy will now supercharge fan experiences across 21 races—through immersive brand activations, co-branded products, on-pack promotions and digital storytelling,” PepsiCo said.

Also this week, Nutrabolt, owner of C4, announced a new partnership with Philadelphia Eagles football player Saquon Barkley. C4 said it is the “brand powering Barkley’s offseason grind and in-season drive. Through this partnership, he will spotlight how C4 powers his training, prepares him for game day and helps him push past limits both on and off the field. Fans can expect exclusive content, behind-the-scenes looks at his intense workouts and exciting giveaways, all offering unique access to Barkley’s fitness journey and the products that fuel it.”