7-Eleven launched “The Always Open, Open,” line of merch last week, its second-ever golf collection available for purchase on 7Collection, the retailer’s online merchandise store.
“The Always Open, Open” 2024 collection includes:
- 7-Eleven x Sunday Gold Gear: 7-Eleven has teamed up with golf brand Sunday Golf to create a variety of limited edition items, including the ultra-lightweight vegan leather 7-Eleven x Sunday Golf El Camino stand bag, inspired by last year's retro golf shirt. There’s also a 7-Eleven driver head cover and custom Big Frosty cooler bag.
- Fairway fashions: apparel from polos and windbreakers to warm-up jackets, retro button-ups and sweater vests.
- Casual cool: golf T-shirts that give off a laid-back vibe with a nod to convenience culture, featuring slogans like “Keeping You Refreshed on the Fairway,” “The Always Open, Open,” “Swing by 7/11” and more.
- Shade seekers: new caps, visors and bucket hats designed for on and off the green.
To celebrate the launch, 7-Eleven is running a social media sweepstakes offering customers a chance to win a suite of prizes from the collection, including a custom golf bag, starting now through August 6.
"Following the incredible response to last year's golf collection, we've taken everything that customers loved about that drop and kicked it up notch with new and unique pieces this year,” said Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven Inc. “This line was created for fashion and golf enthusiasts alike, taking the evolving appeal of golf culture and intersecting it with fashion trends to celebrate summer, sports and the joy of convenience."