Citgo Petroleum Corporation is launching a pilot program on its Club Citgo app, which will test customer-facing enhancements and technology upgrades. The pilot test will launch in Illinois, Indiana, New York, North Carolina, Wisconsin and Virginia.
According to the company, the primary purpose of the pilot is to test different types of rewards to understand which are most well-received and better serve Citgo customers. The rewards the pilot is testing include:
- Premier status savings: Members who meet a minimum number of transactions and gallons purchased will earn Premier Status and will earn more savings on future purchases, including double rewards on everyday savings.
- Bonus rewards for super premium fuel purchases: Members who buy super premium fuel will receive bonus rewards on future purchases.
- Combination of both initiatives: A mix of Premier Status and Super Premium bonus rewards to pinpoint the optimal discount strategy.
Existing facets of the program include Rollback Rewards, stacking rewards on Triple Tuesdays or Five Cent Fridays, Welcome Reward offers and location-specific rewards on convenience store purchases.
"We want every trip to a Citgo station to be seamless, customized and rewarding,” Joey Low, manager of loyalty and marketing programs at Citgo said. “Enhancing customer engagement and customer loyalty are top priorities for us this year."