7-Eleven Is Dressed to a Tee

The convenience retailer adds golf-inspired merchandise to its wearables collection.

August 09, 2023

7-Eleven has added new merch to its online apparel store, 7Collection.com. The retailer now offers golf-inspired garb in its online store.

With golf-friendly items like polos, retro button ups, bucket hats, golf balls and tees and can coolers, 7-Eleven fans can now bring their brand to the green.

"We know our brand fans are also big sports fans, so we're excited to launch our first-ever 7Collection drop centered around the sport of the summer … golf!" said Marissa Jarratt, executive vice president, chief marketing & sustainability officer. "Now when avid or aspiring golf enthusiasts stop at our stores to fuel up before a day on the course, they can also look fresh on the fairway with streetwear-inspired designs in our signature colors."

Since debuting its online merch store in 2022, 7-Eleven has added a collection focused around the Slurpee to celebrate the beverages recent makeover as well as seasonal products for holidays like Valentine’s Day.

Convenience stores and QSRs are no stranger to offering branded merch for diehard fans. Panera recently launched its “Swim Soups” swimwear line, and Pilot Flying J released its own branded apparel in partnership with Buffalo Outdoors in 2022. 

“We looked at current clothing trends and what our guests would want to see in our clothing pieces,” Theresa Rosas, manager of general merchandise for Pilot Company, said at the time. “Our goal is to provide functionality and comfort, and we’ve worked with Buffalo Outdoors to curate these items specifically for our guests in this season’s latest styles.”