Enmarket announced that it is the first-in-market to offer customers monthly subscription car washing options with its new Marketwash mobile app. The goal of the program is “to provide customers with a frictionless and contactless car care solution,” the company said in a statement.

Customers subscribe to the program via the Marketwash stand-alone mobile app, which was developed by Liquid Barcodes. Customers will be able to select from several car wash subscription packages, add-ons, or one-time washes for a contactless car wash experience.

The Marketwash app launched in January 2024 and is available for download for Apple and Android devices.

“Enmarket has long embraced technology to serve and engage customers and is looking forward to introducing the easy-to-use Marketwash app to provide a convenient, fast car wash experience,” said Matt Clements, Enmarket’s president. “Our marketing and car wash teams had a great vision for this product that Liquid Barcodes helped bring to life. We are now excited to share it with our customers.”

Enmarket operates 25 Marketwash in-bay washes and looks forward to building recurring revenue for its expanding car wash business. Enmarket entered the car wash business in the mid-1990s and rebranded all car washes to Marketwash in 2015. A new location was built in Richmond Hill, Georgia, in March 2023, while three additional locations will be added in 2024.

The car wash industry is steadily expanding, with further industry growth expected across the next decade. Published in February 2022, NACS’ “Leveraging Car Wash Potential in Convenience Retail.” is a free report suited for retailers exploring the addition of a car wash to an existing site or looking into new build locations.