Chester’s Chicken is rolling out its winter Fuel Up promotion at locations nationwide. The company said the seasonal promotion features value-priced meal options and is aimed at offering customers affordable choices.

“Designed with busy lifestyles in mind, the Fuel Up promotion runs [now] through May 19 and provides unique combinations, including a two-piece dark-meat meal (leg and thigh) with a biscuit for $5, a four-piece dark-meat meal (two legs and two thighs) with a biscuit for $9, and a 12-piece dark-meat, chicken-only option (six legs and six thighs) for $20. Guests may also add a fried pie for just $1,” Chester’s said.

“Winter is a busy season, and guests are looking for simple options that deliver both value and flavor,” said William Culpepper, vice president of marketing. “Our Fuel Up menu is thoughtfully crafted to provide a hot, satisfying meal that fits seamlessly into their day, whether they’re running errands, commuting or grabbing a quick bite with family and friends.”

In other recent Chester’s news, the company said it is focused on efficiency and profitability via its Chester’s 2.0 and Crispy Station merchandiser, a recently introduced, “modernized system built to elevate the guest experience and simplify back-of-house execution. Chester’s 2.0 helps streamline operations by extending hot-hold times, reducing waste and simplifying prep. The platform delivers greater consistency and speed of service while ensuring guests continue to enjoy the hot, crispy, freshly prepared chicken.”

Developed in partnership with Marshall Air, Chester’s said the Crispy Station merchandiser “holds chicken hot, crispy and fresh for up to three times longer than most c-store merchandisers.” Leveraging proprietary ThermoGlo technology, Chester’s said the Crispy Station extends tender hold times, resulting in less waste, creates more sales opportunities and delivers consistent food.

Read more about the importance of chicken on menus in the November 2025 issue of NACS Magazine story “Pickin’ Chicken.”