RaceTrac is expanding its partnership with Perfect Game, a youth baseball and softball platform and scouting service. RaceTrac will become the Official Convenience Store of Perfect Game in Georgia and Florida. RaceTrac previously served as the title sponsor for Perfect Game's 2024 Southeast Spring World Series.

“The enhanced relationship significantly broadens RaceTrac's presence across Perfect Game's premier tournament venues and digital platforms, deepening its engagement with players, families, coaches and fans throughout two of the most active youth baseball markets in the country,” the companies said in the joint statement.

As part of the agreement, RaceTrac said it will launch a “robust on-site signage program at Perfect Game's flagship East Cobb Complex in Georgia, featuring branding on all eight fields, as well as up to four on-site activations each year at both the East Cobb Complex and the Boombah Sports Complex in Sanford, Florida.”

The retailer said these activations will allow RaceTrac to connect directly with thousands of families attending Perfect Game events through sampling and promotions. Additionally through its app, RaceTrac will offer 25 cents off per gallon of fuel for Perfect Game families when they redeem the one-time promo code provided in the “Know Before You Go” email for select tournaments.

RaceTrac will also collaborate with Perfect Game across a comprehensive digital marketing platform, including co-branded social media content, targeted email campaigns to Perfect Game's national audience and online banner advertising across Perfect Game’s website.

Last year, RaceTrac partnered with the Atlanta Braves, “leveraging the iconic baseball franchise to drive growth and engagement for both hometown brands.” RaceTrac at the time said it was the 12th straight year it partnered with the Major League Baseball franchise. The partnership also included Gulf Oil, which RaceTrac acquired in 2023.