Casey’s and Monster Energy are teaming up to celebrate the 250th anniversary of American independence with a “bold new flavor and a big salute to military heroes. Launching nationally in May, Monster’s Ultra Red, White and Blue Razz—wrapped in a patriotic can—is available now at Casey’s and CEFCO [stores],” the retailer said.
Consumers can find the new flavor exclusively at Casey’s before the drink launches nationally in May. The brand describes the drinks as a light, refreshing “birthday cheers to America.” Made with zero sugar, its blue raspberry flavor profile is “reminiscent of a cold rocket pop on a hot July Fourth day.” The can is wrapped in stars and stripes and “raises a salute to America’s story with images of national monuments, iconic landmarks and epic moments.”
As part of the campaign, Casey’s has pledged $100,000 toward two nonprofits supporting the military community: Hope For The Warriors (HOPE) and Fallen Patriots Foundation. Monster will match the contribution, bringing the total donation to $200,000.
“Standing with our military community is core to who we are at Casey’s,” said Chris Stewart, vice president of merchandising at Casey’s. “The only thing better than this patriotic can is the cause, and we couldn’t be prouder to partner with Monster in support of our country and the brave men and women who defend it.”
As part of Casey’s rollout of the LTO, Ultra Red, White and Blue Razz will also be available through Monster Energy’s military channels, “ensuring this patriotic new flavor is available to troops stationed at military bases across the U.S.”
In other recent Monster news, earlier this month the company announced a new collab with Circle K to launch Punk Punch, a brand-new Monster flavor available exclusively at Circle K.
“Built for fans who move fast and live loud, Punk Punch delivers a classic fruit punch flavor with a rebellious twist. The vibrant blend layers juicy red berries and cherries with the sweetness of pineapple and zest of citrus, finished with a refreshing hint of mango and kiwi. It's packed with notes of nostalgia, but no added sugar, so fans can step into the limelight without guilt,” Circle K said.