7-Eleven Inc. has opened applications for its seventh annual Brands with Heart showcase, “a unique program that offers emerging brands the opportunity to showcase their products in 7-Eleven, Speedway and Stripes stores across the U.S.,” the retailer said.
The Brands with Heart showcase is 7-Eleven's “accelerator for emerging consumer packaged goods (CPG)” brands. The company said the program aims to build a path for growing companies within 7-Eleven's family of stores, from brand discovery to in-store testing.
This year, 7-Eleven said it is seeking CPG products that bring innovation to snacks, beverages and frozen treats.
"We are all about empowering the next generation of brands that not only bring fresh thinking and standout quality but also share a clear sense of purpose and responsibility with today's consumers," said Marissa Jarratt, executive vice president and chief marketing & sustainability officer at 7-Eleven. "We're excited to discover new products that go beyond taste and innovation to reflect the values and evolving needs of our customers."
In early 2026, the program will culminate with selected brands participating in educational sessions and direct pitch opportunities with category managers. Applications are open through October 13, 2025. Following the showcase, select brands will be chosen for an in-store test at participating stores across the U.S. with a path to scale nationally.
In other recent 7-Eleven news, earlier this month the retailer rolled out gameday specials and offers on items including pizza, wings and beer at participating 7-Eleven, Speedway and Stripes stores nationwide.