Coen Markets Teams Up With Professional Soccer Team

The retailer is partnering with the Pittsburgh Riverhounds and will focus on giving back to the community.

January 16, 2025

Coen Markets has partnered with the Pittsburgh Riverhounds SC, and will “lend its name and support to some of the Riverhounds’ community initiatives and be a presence during Hounds matches, both at Highmark Stadium and away from home,” the retailer said.

“Coen Markets is the only local convenience store in the Pittsburgh area, so we’re very excited to team up with another local team like the Riverhounds. The family-friendly atmosphere and Pittsburgh pride that the Hounds provide is what we strive for in our stores for our own customers, and we look forward to starting and growing this partnership,” said Andrea Neurohr, VP of marketing for Coen Markets.

Coen Markets said that the main goal of that effort will be growing the Hounds’ “Sub In for Gym Class” program, in which coaches and players from the Riverhounds’ organization visit schools across the region to lead gym classes for a day, introducing students to soccer fundamentals while focusing on the benefits of teamwork and exercise.

Other tie-ins include on-site activations at Riverhounds matches, Coen Corner Kicks during Hounds home matches and Away Game Giveaways as the sponsor of the Hounds’ road match days.

In November, QuickChek and NFL defensive player Kayvon Thibodeaux entered into a two-year ambassadorship. The deal, QuickChek’s first of its kind with a professional athlete, comes one year after the convenience store chain was named the Official Sub of the New York Giants, according to a press release from QuickChek.

As a brand ambassador, QuickChek said Thibodeaux will show fans and followers “how he gets into the game with QuickChek by highlighting fresh convenience at great prices, and the ease of ordering delivery through the QuickChek app.”