Circle K “is bringing a new type of fuel to customers” with the launch of Celsius Sparkling Watermelon Ice, now available exclusively at over 6,000 Circle K locations across the U.S., according to a press release.

Celsius Essentials Sparkling Watermelon Ice is described as “a bold flavor explosion, fusing juicy, ripe watermelons with an icy blast that will send shivers of deliciousness down your spine.”

“We’re always excited to introduce new innovation to our portfolio, and our Essentials line is Celsius’ take on more energy and bold flavor profiles,” commented Kyle Watson, CMO at Celsius. “We’re looking to explore more unique, impactful flavors for Essentials in 2025, all while delivering the extra energy boost that consumers crave. One of our latest flavors, Watermelon Ice, packs a delicious candy-like sweetness that we can’t wait for consumers to try.”

To celebrate the launch, Circle K said it is giving away more than 47,000 cans of the drink. Customers can download the Circle K app and take a short quiz to claim a coupon for a free 16 oz. can, while supplies last.

Celsius also recently announced a new addition to its Celsius Vibe Line with the introduction of Celsius Retro Vibe, according to a press release sent to NACS.

“Step back in time and experience dreams of yesterday with Celsius Retro Vibe, a nostalgic swirl of tangy raspberry, orange and lime notes, reminiscent of a sweet scoop of icy sherbet.” Celsius said Retro Vibe is now available at Target stores nationwide.

Read more about how younger consumers are drawn to nostalgic flavors and functional beverages in the January 2025 edition of NACS Magazine feature On the Retailer Radar in 2025.