Weigel’s recently began its 12 Days of Christmas 2025, which runs from December 13 through December 24.

“The program delivers daily free items, exclusive in-app games, bonus rewards and VIP access, all powered through the MyWeigel’s Rewards platform. Designed with the guest experience at the center, the 12 Days of Christmas reflects Weigel’s continued investment in creating meaningful moments through loyalty, technology and community connection during one of the busiest times of the year,” the retailer said.

Ahead of the program’s launch, current MyWeigel’s Rewards members received “VIP access” in the app, “giving them a full preview of what would be offered throughout the 12 days. This early look allowed guests to plan ahead, engage more intentionally and feel recognized for their loyalty,” Weigel’s said.

Throughout the 12-day celebration, Weigel’s said guests can enjoy free items every day, layered alongside ongoing offers like Weigel’s Wednesday. These offers are “designed to meet guests where they are—whether stopping in for fuel, food or everyday essentials.”

The 12 Days of Christmas is not just for customers. For Weigel’s employees, the program includes Add-to-Card CPG offers, providing team members with additional savings and recognition during the holiday season.

The retailer said that the Weigel’s Scratch Game is also returning for December, allowing guests to scratch daily to win free Everyday, BetterDay and BestDay private label products. In addition, guests can scratch to earn entries into a Scratch Game Sweepstakes, with the chance to win Lottery Books in $1, $2, $3 and $5 denominations.

Weigel’s 12 Days of Christmas is delivered through a coordinated digital strategy supported by PDI and Rovertown, enabling seamless execution across app takeovers, push notifications, email messaging and personalized offers.

In June of this year, Weigel’s Arcade, available in the MyWeigel’s App, surpassed 1 million plays after launching in January.

Developed in partnership with Rovertown, the Weigel’s Arcade and Coin Catalog are “innovative digital experience[s] designed to bring fun and rewards to families in our community,” by offering games and rewards perks for loyalty members, Weigel’s said. Weigel’s said the integration of digital fun and tangible benefits enhances customer engagement. The Coin Catalog and game selection rotate periodically to keep the experience fresh.