Weigel’s unveiled its Weigel’s Arcade and Coin Catalog, an “innovative digital experience designed to bring fun and rewards to families in our community.” Developed in partnership with Rovertown, “this new arcade offers a collection of kid-friendly, ad-free in-app games,” according to a press release from Weigel’s.

As part of this launch, Weigel’s introduced the Coin Catalog, allowing players to redeem in-app coins earned through gameplay for exclusive rewards through the MyWeigel’s Rewards program. Weigel’s said the integration of digital fun and tangible benefits enhances customer engagement. The Coin Catalog and game selection will rotate periodically to keep the experience fresh.

“With a 66% year-over-year increase in Gen Z engagement, Weigel’s recognizes the growing demand for interactive, entertainment-driven experiences. By strategically aligning its digital initiatives with customer preferences, Weigel’s continues to enhance engagement and drive loyalty," the company said.

“We’re always looking for new ways to bring more value and fun to our MyWeigel’s Rewards members,” said Jessica Starnes, director of loyalty at Weigel’s. “The Weigel’s Arcade offers an innovative way to engage our customers, making their experience with our app even more rewarding. By combining entertainment with our loyalty program, we’re creating a unique, family-friendly platform that strengthens our connection with the communities we serve.”

In January, NACS Daily reported on Paytronix’s 2025 Trend Prediction Report, which highlighted that “c-stores are using gamified loyalty programs to increase visit frequency and spend. Challenges, badges and tiered rewards create a sense of achievement, excitement and fun for customers.”

Paytronix cited Break Time’s automated tier structure, which encouraged members to climb loyalty levels, boosting transaction share by 42% and increasing spend by over 25%. By using first-party data, c-stores are delivering “hyper relevant” offers that resonate with individual customers.