Monster Energy is bringing its “hit European flavor” Bad Apple to the United States. The drink features “a wickedly crisp fusion of energy and flavor that delivers a nostalgic punch of apple goodness with that unmistakable Monster kick.”
Monster said Bad Apple takes the classic taste of fresh Fuji apple and amps it up for a new generation of energy drink lovers. The drink is made with real sugar and has 160 mg of caffeine per can.
“Already a hit overseas, Bad Apple became one of Monster's top new product launches in the U.K. and across Europe, earning rave reviews and fueling millions of cases sold throughout the region in its first year,” Monster said. The drink is now available nationwide.
Nutrabolt, parent company to C4, in partnership with Toho International, is launching its new LTO C4 Ultimate Energy x Godzilla.
“The limited-edition release unites the King of the Monsters and the King of Energy in an explosive flavor experience. Launching November 3 on Godzilla Day, C4 Ultimate Energy Sour Blue Razzilla delivers a bold surge of tangy blue raspberry flavor with 300 mg of caffeine, zero sugar and the brand’s proprietary Tri-Stim Experience (Caffeine, TeaCrine, Dynamine) for sustained energy and focus,” Nutrabolt said.
Nutrabolt said that along with this launch, C4 will roll out C4 Performance Energy Cereal Killer, a new flavor that “blends nostalgia with high-performance energy. Inspired by the bold, fruity cereal flavor, this limited-edition drop combines 200 mg of caffeine, CarnoSyn Beta-Alanine and zero sugar, marking the first-ever cereal-inspired flavor to burst into the energy drink scene.”
Meanwhile, over at AriZona Beverages, the company has teamed up with Grupo Jumex for the launch of Jumex Energy, a line of energy drinks that combines Jumex’s fruit nectar blends with a performance blend designed to provide energy support.
“Lightly carbonated for fizzy refreshment, the new Jumex Energy line includes mango and strawberry blends. Each energy fruit nectar is enhanced with 150 mg of caffeine, vitamins C, B5, B6, B12 and a performance blend of taurine, guarana and ginseng to help provide energy and focus support,” the company said.