This article is brought to you by Phillips 66.

Every operator knows that customer experience is critical to the success of a fuel business.

“Someone might not return to your site based on one bad experience alone, and now you’ve lost that customer for good,” said Ryan Ebright, manager, branded sales at Phillips 66. “It’s imperative that retailers meet the needs of their customers every time,” Ebright said.

Working with a branded fuel provider can help ease the operational burden. “Branded fuel suppliers offer dedicated customer relationship support and tools that help operators excel and grow—especially when they’re juggling many responsibilities day to day,” Ebright explained.

To support this, Phillips 66 offers Phillips 66 Gateway, a digital platform that centralizes access to operational tools, data and resources. Through Phillips 66 Gateway, operators can view business analytics, financial dashboards and transaction-level credit card data. The platform also allows users to filter data by site, location and brand to better understand performance and make informed decisions.

In addition to performance insights, Phillips 66 Gateway provides access to critical operational functions including real-time supply data with proactive notifications in case of disruptions, direct support for supply-related issues, daily financial reporting, contract visibility and pricing information, Ebright said. Retailers can also easily submit and track service requests through a streamlined interface designed for quick resolution and transparency.

Beyond digital tools, Phillips 66®, Conoco® and 76® operators benefit from the personalized support of a dedicated business consultant who serves as a strategic advisor. These consultants help operators plan for growth, identify opportunities for improvement, and navigate challenges with tailored guidance. Whether it’s reviewing site performance, exploring expansion strategies, or streamlining day-to-day operations, their hands-on approach makes doing business easier and more efficient. With consistent communication and a deep understanding of each site’s unique needs, they help retailers stay focused on what matters most—delivering a great customer experience and growing their business. “Many customers have routine in-person visits with their sales rep and they routinely call, email, or text each other frequently. This is a huge benefit for retailers as it makes their day-to-day operations easier and allows them to focus on other critical aspects of running their business.”

“When working with a branded fuel provider, retailers receive an unmatched level of support and access to best-in-class data and tools that ultimately help them drive business growth, enhance the customer experience and build loyalty,” said Ebright.

Learn more about site branding opportunities with Phillips 66®, Conoco® or 76®.