Krispy Krunchy Chicken is “bringing bold flavor to the gridiron” as the Official Fried Chicken of the New England Patriots and their home, Gillette Stadium in Massachusetts.
The company said its hand-breaded jumbo chicken tenders, chicken nuggets and Cajun chicken sandwich are available throughout the stadium in multiple concession areas.
"Our partnership with the Patriots marks a major goal for Krispy Krunchy and we’re honored to join one of the biggest and most iconic sports franchises in the country,” said Jim Norberg, chief executive officer of Krispy Krunchy Chicken. “Our premium fried chicken is perfect for the Patriots’ strong and passionate fan base, and we’re excited to introduce those that don’t know us to what we know will become their favorite fried chicken.”
The partnership with the New England Patriots marks the first NFL deal for Krispy Krunchy. Earlier this year, the brand became the Official Fried Chicken of the Boston Red Sox, its first MLB deal.
“We are thrilled to welcome Krispy Krunchy Chicken to the NFL as the Official Fried Chicken of the Patriots and Gillette Stadium,” said Jim Nolan, chief operating officer of the New England Patriots. “We are confident the quality and taste of Krispy Krunchy Chicken will elevate our fans’ experience and is an option we’re proud to offer.”
In September EG America announced it had teamed up with Krispy Krunchy Chicken to open locations under several of its banners, primarily Cumberland Farms.
The first five locations launched inside Cumberland Farms stores across the Florida panhandle, beginning with the Santa Rosa Beach store, on September 22, 2025.