In Q2 2025, convenience stores targeted promotions to drive traffic and support evolving shopper needs, according to the Q2 2025 NACS NIQ Global Convenience Store Industry Report.

In Canada, promotional support increased by 10%, contributing to a 10.3% rise in convenience store dollar sales excluding tobacco, which was three times the growth rate of the remaining market. Canada also saw liquor sales jump over 300% following expanded retail access due to regulatory changes, with wine and beer also posting strong gains.

Meanwhile in Europe, growth was modest, but promotions in soft drinks, frozen food, snacks and perishables helped attract shoppers with broader missions like “dinner for tonight.” These categories now represent 45% of convenience store sales and supported incremental spending despite flat unit growth and declining tobacco sales.

“The second quarter of 2025 showcased a rapidly evolving convenience retail landscape, shaped by persistent inflation, shifting consumer preferences and localized regulatory changes. Across 33 countries, retailers responded with agility—tailoring strategies to meet market demands, optimizing promotions and driving innovation within key categories. Notably, 20 countries reported improved value growth in Q2, doubling the number from the previous quarter,” said James Hunt, managing director, commercial at NIQ.

Globally, Argentina led global value growth with a +31.5% increase driven by inflation. Peru delivered the highest unit growth globally (+15.1%) due to rapid store expansion. The Philippines saw +11.9% value growth, supported by strong demand and promotions, while Colombia’s +15.2% value growth was fueled by private label gains and core basket categories like coffee and tobacco.

“As we move into the second half of 2025, convenience stores continue to prove their resilience and relevance within the local markets they serve. This quarter’s findings reinforce the importance of agility, strategic adaptation and category innovation,” said Hunt.