Krispy Krunchy Chicken has been named the “Official Fried Chicken of the Boston Red Sox,” according to a press release from the company. The brand will feature its chicken tenders and chicken sandwich at Fenway Park as the ballpark's official fried chicken offering starting opening day on April 4.

“Introducing Krispy Krunchy Chicken to one of Major League Baseball's most beloved ballparks is a prestigious milestone for our brand,” said Jim Norberg, CEO of Krispy Krunchy Chicken. “This partnership reinforces that our fried chicken truly belongs in the major leagues and we’re proud to call Fenway Park home.”

According to the release, the agreement with the Boston Red Sox marks the first MLB deal for Krispy Krunchy.

“With bold flavors and high-quality ingredients, Krispy Krunchy Chicken will elevate the gameday experience for our fans, providing a distinctive new offering to Fenway Park's food lineup that the entire family can enjoy,” said Troup Parkinson, chief marketing and partnerships officer, Boston Red Sox.

Last week, RaceTrac announced a new partnership with the Atlanta Braves. RaceTrac said this is the 12th straight year it has partnered with the Major League Baseball franchise. The partnership will also now include Gulf Oil, which RaceTrac acquired in 2023.

New for the 2025 season, RaceTrac branding “will be prominently featured with an iconic sign in right field, strengthening the connection between the convenience retailer and Braves fans. RaceTrac will also offer exclusive in-game rewards, such as free roller grill items, through its loyalty program when Braves players hit home runs during designated ‘RaceTrac Home Run Innings.’ Gulf Oil’s iconic logo will also be featured prominently at Truist Park with infield and outfield signage,” the retailer said.