Home Run Reno

GSP and ampm team up to rebrand convenience stores in baseball stadiums.

September 15, 2023

GSP, a retail branding and marketing company, partnered with ampm to renovate and install branding for the retailer’s convenience store located at T-Mobile Park, home of the Seattle Mariners, according to a company press release.

The branding and design services include logos and colorways, retail environment design, visual merchandising and décor. The criteria that ampm set included representing the culture of Seattle, reflecting the modern aesthetic of the stadium and being easy for customers to identify it as an ampm store. At Dodger Stadium, the challenge was to create an appropriate design for the longstanding location.

The c-store at T-Mobile Park features a “grab & go” purchase system. Customers can scan their chip-enabled debit or credit card, select their items and scan them under a transaction payment device. T-Mobile Park also has an Amazon Walk-Off Market, which was profiled last year in an episode of NACS’ Ideas 2 Go.

It’s the second stadium store collaboration for GSP and ampm. The first was the newly renovated c-store at Dodger Stadium in Los Angeles, which opened in May 2023. The ampm mascot, Toomgis, appears as a standee outside of the store.

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