Impact 21 and The Retail Marketeers Form Partnership

Global convenience retail consulting firms form strategic alliance to elevate the energy and convenience markets.

October 03, 2023

Impact 21, a US-based convenience consulting firm, and The Retail Marketeers announce partnership to bring “collaborative, global expertise and strategy to energy and convenience retail clients,” according to a company press release.

“This new alliance will add a lot of value to both our domestic and global clients in their ongoing transformation to becoming a true go-to destination for retail and food,” said Impact 21 co-owner, president and CEO, Lisa Biggs. “Together we will bring insights, strategies and expertise from both sides of the pond. The Retail Marketeers bring a deep background in format development with what they call ‘Foodvenience’ to the table, ” as stated in the announcement

The Retail Marketeers specialize in business development in convenience retail—merchandise, foodservice and fuel. They also serve as the NACS strategic relationship partner in western continental Europe and host the annual NACS Convenience Leaders Exchange for the German-speaking markets.

“We are excited to cultivate business transformation with Impact 21, a partner with a unique reputation for retail and food expertise in the global marketplace,” states Christian Warning, founder and CEO of The Retail Marketeers. “Serving the convenience and energy industries has been a natural bond between both companies. We share the same values and approach to delivering transformational strategies and thought leadership to the industry.” 

Both companies are recognized as “thought leaders with a broad reach to retailers, suppliers, service providers, media and trade associations across North America and Europe.”