EG America Sweetens Fuel Rewards

The SmartPay program reached a milestone $5 billion in fuel sales, so to celebrate, members get 20 cents off a gallon.

May 11, 2022

Turkey Hill Convenience Store and Gas Station Forecourt

WESTBOROUGH, Mass.—EG America announced that its SmartPay Rewards program has reached $5 billion in fuel sales since its launch in 2013 and has saved members $200 million, according to a news release.

SmartPay Rewards members automatically save 10 cents on every gallon of fuel, every day at EG retailers throughout the country including Cumberland Farms, Certified Oil, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Tom Thumb and Turkey Hill. The program is free to join and use.

In celebration of the $5-billion milestone, EG America will run its Summer of SmartPay promotion in all locations again (excluding Cumberland Farms), which gives SmartPay Rewards App users an additional 10 cents off per gallon of fuel, totaling 20 cents off on every gallon. The promotion will run from now through September 6.

SmartPay has seen rapid growth—the program reached $4 billion in fuel sales late last year. Enrollment has increased sharply as the program expanded throughout the EG America portfolio of stores.

“When we launched our industry-leading SmartPay Rewards program nine years ago, we could not have imagined the level of success we have achieved,” said George Fournier, president of EG America. “Over $5 billion in fuel sales and $200 million in savings later, we’re immensely proud of the results and the continued value to our guests. As we recognize this milestone, we’re excited to kick off the Summer of SmartPay and deliver even more savings to our guests as they get back on the road this summer.”

With gas prices setting daily records, convenience store retailers are attempting to take the sting out of fueling up through gas discounts and rewards programs.

Wawa is extending its mobile app fuel discount of 15 cents per gallon through June 12. Members who use the Wawa app on their phone to activate a fuel pump and pay at any Wawa fuel store will receive the discount every time they fuel up during this period. More than a quarter-million Rewards members have taken advantage of the discount.

Maverik—Adventure’s First Stop has updated its customer loyalty program, Nitro Card, with additional savings, including 10 cents or more off per gallon on fuel off the posted fuel price.

A recent Harvard Business Review study on loyalty programs found three takeaways for loyalty programs. NACS Magazine dove into loyalty programs and how they can provide convenience retailers with critical consumer insights and a competitive edge.