Maverik Spiffs Up Loyalty Program

Nitro Card members save 10 cents a gallon and get discounts on beverages and food.

May 06, 2022

Maverik Fueling Forecourt

SALT LAKE CITY & PURCHASE, N.Y.—Maverik—Adventure’s First Stop has updated its customer loyalty program, Nitro Card, with additional savings, including 10 cents or more off per gallon on fuel off the posted fuel price.

Other Nitro Card benefits include:

  • 4x Trail Points for every $1 spent inside the store
  • 1x Trail Point for every gallon of fuel pumped
  • $1 XL fountain drinks
  • $1 Large hot beverages every day
  • Exclusive offers
  • Free BonFire burrito with signup

Additionally, Maverik’s Nitro BestPrice continuously tracks the best advertised fuel prices in the area so that when customers pay with their Nitro card, they know they are getting the lowest posted fuel price.

Plus, starting May 25, Maverik is launching its 79-cent/89-cent Fountain Frenzy, where customers can use fountain machines and a variety of flavor shots for a discounted price. Maverik stores in Arizona, Colorado, Idaho, Nebraska, New Mexico, South Dakota, Utah and Wyoming will pay 79 cents, while customers in California, Nevada, Oregon and Washington will pay 89 cents.

The convenience retailer is also touting a new foodservice offer: fresh-made BonFire food featuring premium, hardwood-smoked meats, including burnt ends and pulled pork. Smoked meats are now available in made-to-oder items like tacos, quesadillas, nachos and salads.

“Among the many BonFire food options, Maverik’s new premium meat selection will make you want to get off the highway!” said Ryan Boothe, senior director of foodservice. “We’re showcasing high-quality meats prepared with natural hardwood slow smoking, the richest smoky flavors, texture and natural juices.”

Meanwhile, Circle K has released MTN DEW Purple Thunder, exclusively available at Circle K stores, according to a news release. MTN DEW PURPLE THUNDER will debut in 20-ounce bottles and will also be available in the fountain.

“We are thrilled to offer MTN DEW PURPLE THUNDER as an exclusive flavor at Circle K,” said Kevin Lewis, chief marketing officer for Circle K parent company Alimentation Couche-Tard. “Everything from the berry flavor to the design was specially created by MTN DEW and Circle K to provide a unique beverage that is sure to bring a new level of fun and flavor to our customers.”

“MTN DEW is on a continuous mission to create the best flavors with the best partners, and we know DEW Nation is going to love the delicious flavor twist of blackberry and plum that PURPLE THUNDER brings to our roster,” says Pat O’Toole, chief marketing officer, MTN DEW. “And, there is no better partner than Circle K to bring this awesome flavor to life.”

Customers can subscribe to Circle K’s Sip & Save program and enjoy any dispensed beverage, including MTN DEW PURPLE THUNDER, every day for $5.99 a month.