Consumers using credit cards deserve an extra level of security at the gas pump and counter, which is why convenience store retailers want to be able to offer Personal Identification Number (PIN) security to their credit card customers.
In the convenience store and fuel retailing industry, the major threat is credit card fraud and theft. Legislation involving data breach notification and data standards impacts retailers who pay for most of the fraud that occurs on payment cards today.
Technology has brought numerous innovative options to consumers and merchants. Just as retail options continue to multiply and evolve, new methods for how consumers pay for their purchases are also advancing.